You’re probably already familiar with Google My Business.
If you aren’t, as a quick recap, Google My Business is a simple way to claim your office address or storefront on Google.
That way, when someone searches for your business, you’ll show up on the right side of a Google search like the image above.
Or better yet, when someone searches for a product or service you’ll offer, you’ll show up in the local pack.
What’s interesting, though, is Google has been making changes to it, which means it just got easier to generate leads and sales for you.
Best of all, very few marketers are even leveraging these features.
What’s one of the easiest ways to generate more sales?
By offering discounts and coupons, right? Just think of it this way, if it didn’t work, Cyber Monday wouldn’t bring in $7.8 billion in sales.
Google knows that people are looking for ways to save money and find good deals. With this new feature, businesses can reward their customers by giving them welcome offers.
By following your business, they can get first-time deals and always keep in touch to see when new deals are posted.
Not only will this bring you new customers but also repeat customers because people will be notified every time you have new deals.
To set up a welcome offer, open your Google My Business app and tap on your profile. Under “Turn followers into customers,” click on ‘Create Welcome Offer’ and hit ‘Create.’
You can enter the following information in your offer:
Once finished, you can preview your message and publish. For notifications on new followers, and editing or deleting offers, you can read more on Google Support.
Google is now adding a “Request a Quote” button in your business listing which was discovered by Joy Hawkins and can also be seen on mobile when searching branded terms.
This is happening with businesses that have the Google My Business messaging feature on.
To enable messaging, open the Google My Business app and go to your listing.
Navigate to Customers -> Messages and turn on!
People will now be able to ask for quotes on cars, insurance, and pretty much any service out there.
You can even review these quotes and reply to them within the Google My Business App and connect with your customers easily for a quick sale.
Businesses can now claim a Short Name and URL for their listing.
If you haven’t claimed your URL, make sure you do so before it gets taken by someone else.
Don’t get too crazy though as you can only change your short name three times per year. You can enable this by navigating to your locations page, click “Info” on the left-hand side, and see “add short name”.
You may not think this is a big deal, but if you have used Google My Business before, then you know it’s not easy to share your profile on business cards, emails, and text messages without posting a huge URL.
With short names, your landing page will show as g.page/businessname and can be easily shared.
A business can choose a name between 5 and 32 characters and it can contain the business name, location, and more. People can still flag a name for impersonating another business or if the name is offensive, fake, spammy, or contains inappropriate terms.
So, remember not to violate any policies with your name.
I recommend doing this as it will make it easier for your customers to refer back to your profile where they can read updates, post, make reservations, read/write reviews, and more!
And eventually, people will be able to search short names in Google Maps to find the businesses they love.
Google is now letting customers order food from restaurants and stores via Google Assistant, which is delivered through DoorDash, Postmates, Delivery.com, Slice, ChowNow, and Zuppler, with other partners possibly coming soon.
Users can click on Order Now on the listing and can choose pick-up or delivery and if they want to order ASAP or schedule for later. Payment happens through the default payment on Google Pay. If they do not have one, they will be able to add credit card information through this too.
Additionally, customers can order food by using Google Assistant by saying “Okay Google, order food from [restaurant].” If the user has ordered before, it will let them see past orders.
Updating your menu online, as well as delivery service carriers and their apps will help get you started on this.
You’ll want to make sure your menus are consistent through all your service carriers to get the best orders to your hungry customers.
And of course, I know there is a good chance you don’t have a restaurant or aren’t in the food delivery business, but expect to see more ways Google My Business gets integrated with Google Assistant.
It’s better to be early than late.
And speaking of food, Google has also added the popular dish tab on your menu which features images and menu items that people love the most.
This scans reviews and images on your Google My Business profile to find the most commonly mentioned dish and adds it to your popular dish tab. Of course, if anything is wrong, you can suggest edits to these.
This helps if there are dishes without names, wrong names, or typos can be fixed.
Look, you are busy, but you have no choice but to create content.
Google has given you easier ways to generate posts… in essence, they are now creating auto-generated posts for you.
These recommended posts are suggested through customer reviews on your Google My Business profile and are similar to their Small Thanks program, which tried to get you to highlight reviews given by previous customers on social media and even being able to print it out and display it on your business walls.
You are probably wondering why should you use it, right?
This helps keep people engaged in your profile if you haven’t posted on Google My Business in a while and gives you fast and easy publishing. It even gives you options to customize backgrounds with images and colors.
This will pop up on your Google My Business dashboard and all you have to do is hit “Create this post”.
There’s no real way to pick other reviews for Suggested Posts, but you are always welcome to create your own. This is just a simple feature created to help engage your audience more.
Businesses can now set a preferred profile cover photo in your image carousel and have a place for logos at the top-right of your profile next to the business name.
This is an additional feature to the regular NAP (Name, Address, Phone Number) as well as business hours and will be prominently featured.
Google is launching a website where businesses can order and get custom promotional items such as stickers and posters to advertise their business. This is in hopes that it will entice customers to follow places on your profile, add reviews, and create bookings.
You can even order signs like ‘follow us on Google’ and more for free (one shipment per location).
For posters, you can use the editor to create your own type of poster that can be downloaded and easily printed by yourself or a local printing company. If posters aren’t your cup of tea, you can even share these on social media.
This is currently free as it is a downloadable offer, but you may want to pay to have someone print this out in poster size or as stickers to put on your business windows.
Just think of it this way, people put Yelp signage everywhere because it works. Chances are, it will work on Google as well.
Google launched Place Topics which uses data based on reviews to help give information on what previous customers think about your business.
This can help users see themes of reviews at a glance for businesses and it’s all automated.
It’s kind of like a tag cloud.
This does mean that you cannot generate these yourselves or edit them. So, if you don’t have one, you may not have enough reviews.
Also, if you have a negative one, there’s potentially no way of removing this unless you get the review removed. So, make sure your happy customers are leaving reviews is very important.
Possibly entice them with a 10% discount the next time they come… assuming you aren’t breaking any policy guidelines.
This feature that Google updated uses previous answers to questions and Google My Business Reviews to answer new questions on the spot. As you start writing the question, different answers start to pop up to give you the best match.
So how can you make sure people get the most accurate answer?
Similar to place topics, encouraging your customers to leave detailed reviews of their experience really helps. The more detailed the review is, the better the question gets answered.
Of course, people who are searching for answers can potentially see negative reviews such as prices are too high, service takes long, very long waits on weekends, and more.
In other words, always encourage positive reviews from your loyal customers.
If you haven’t used Google My Business before, you should check it out. With their updates and new features, it is now easier to generate sales and collect leads.
In the future, you’ll see a much deeper integration between Google My Business and Google Assistant. This is going to be important as 50% of the searches will soon by voice searches according to ComScore.
Make sure you are leveraging all of these features and releases Google is launching because it doesn’t cost you money and if you get in early enough, you’ll have an advantage over your competition.
So are you using Google My Business to it’s fullest extent?
The post How to Generate More Traffic with Google’s New Features appeared first on Neil Patel.
Now, what most people don’t know is Google doesn’t just push out a handful of algorithm changes per year.
They publish substantially more.
Just to give you an idea of how often Google changes, they had 3,200 algorithm changes in just 1 year.
You heard me right, 3,200 changes.
That’s a lot!
So instead of focusing on one algorithm update that you may read about, you need to focus on making your site compatible with Google’s core goal.
First I’ll go over the advice they are telling us all to follow… and then I’ll break down what it really means.
Just like most of their announcements, Google tends to be vague. But of course, they did mention that you should focus on content.
What’s interesting, though, is they did give a list of questions that you should ask yourself with your existing and new content.
But as I mentioned they are vague… so I decided to do something a bit unique. Next to each question that Google provides (in the color black), you’ll find my thoughts on what I think Google is trying to tell you (in the color orange).
There were a few other things Google mentioned, such as their quality guidelines, but there was one really important thing that they mentioned.
It’s also important to understand that search engines like Google do not understand content the way human beings do. Instead, we look for signals we can gather about content and understand how those correlate with how humans assess relevance.
Google’s wants to please you, not the version of you that is a marketer or an entrepreneur, but the version of you that uses Google on a daily basis.
When you perform a Google search, are you happy with the results?
If you aren’t, you aren’t going to tell Google with your words as there isn’t an easy way to do that. That’s why they look at signals, such as click-through-rates or how many people hit the back button so they can go back to Google and click on the next listing.
Instead of focusing on SEO, the real trick to winning is to focus on the user.
Go above and beyond and do what is best for them even if you feel it will hurt your rankings in the short run. Because in the long run, Google will figure it out and you should rank better if you are genuinely putting the user first and doing a better job than your competition.
So, what do you think of Google’s advice to SEOs?
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Have you ever wondered why some people never get their businesses off the ground? You see them on marketing forums for years, yet they’re not making any money. They’re spinning their wheels. They’re completely overwhelmed by all the available information on the market… so they end up not taking any action at all.
It’s a common affliction – but it doesn’t have to happen to you. Avoid spinning your wheels by follow these four keys to starting a business…
One of the first decisions you need to make is which business model you’ll use to pave your path to success. These include models such as affiliate marketing, making and selling your own information products, drop-shipping products on eBay® and similar models.
So, which one should you choose?
Truthfully, it doesn’t matter. If you’re selecting from a list of proven business models like those listed above (and not some unproven “fad”), then any of them will make money for you. As such, the one you choose depends on your likes, dislikes and your ability to do the required work.
Tip: Affiliate marketing is the “easiest” way to generate income online … you can be setup in a matter of minutes.
Point is, choose a model that’s a good fit for you. And once you’ve made your choice, move to the next step…
Just as there are many models to choose from, there are also many gurus and training courses that can teach you about the model. Again, make a list of proven courses and teachers – and then select just one. It should be more than enough to get you on the path to success.
Tip: Yes: Later on, you can purchase additional materials to take your business to the next level. But for now, stick with one course.
Now you have a model and you have the training you need to use this model to make money. Your next step is to take action on what you just learned.
You might feel overwhelmed when you consider all the work you need to do.
Here’s a tip: Stop thinking of it as a big project, and instead break it down into easily manageable steps. So instead of thinking, “I need to build a website,” instead break this task down into little steps such as choosing a domain name, buying hosting, installing a WordPress blog… and so on.
One of the reasons many people fail is because they don’t stick with their model or training long enough to see results. They see something else bright and shiny, and they abruptly move in a new direction.
Example: The person might set up a blog, make a dozen posts and then write ten articles to promote the blog. But before the blog makes even one sale, the marketer decides to drop the blog and try domain name flipping instead. End result: He chases every new idea and never makes a dime from any of them.
You can avoid this simply by committing to stick with ONE thing until you see results.
Example: If you decide to become an affiliate marketer, then follow your training guide’s instructions exactly, and stick with it until you see results. No matter how alluring other models or new products on the market are to you, just keep your eye on your goal.
Tip: Set mini milestones and goals for yourself, such as getting so many visitors or so many subscribers. That way you’ll see some measurable results early on, which keeps you motivated and focused.
The keys to starting a successful business include choosing one model, choosing one training guide, taking action and staying focused. And here’s one final key: Start now, because there will never be a better time!
If you’re an affiliate marketer, then you’re always looking over your shoulder to see if the competition – your fellow affiliates – are catching up to you.
At times the market can be crowded, so selling the same thing to same group of people means you’re lucky to get just a small share of the market.
But it doesn’t have to be that way – not when you turn an affiliate offer into a unique offer!
You see, most affiliates try to sell the product as is. If your prospects are shopping around, they’re going to skip all the “me too” offers.
Instead, they’re going to focus on those offers that give them an incentive to buy. And that means you can outsell the other affiliates simply by offering a bonus product to anyone who buys through your affiliate link.
Step 1: Select Your Incentive
Your goal is to make your offer stand out from the crowd by offering an incentive to buy from your link, thereby boosting your conversion rate. And that means you need to offer a bonus that enhances or otherwise compliments the affiliate product.
One way to do this is by reading the sales letter for the product and choosing one particularly enticing bullet point.
Example #1: If the sales letter tells prospects they can learn how to get traffic from social media sites, then you can create a report called “27 Ways to Use Social Media to Drive Traffic to Any Website!”
Example #2: If the sales page for a diet book promises a month of low calorie recipes to customers, you can create a supplementary low calorie recipe book and give it away to those who buy from your link.
Example #3: You’re selling a dog training book. You see a bullet point about eliminating bad behaviors such as jumping, incessant barking, digging in the gardening, etc. You can create a report or even a video called, “The Secrets of Training the Perfect Dog: How to Keep Your Dog’s Paws Off Your Guests, Off Your Counters and Out of Your Garden!”
The point is, your freebie should be directly related to the affiliate offer. You want your prospects to buy through your link just because the incentive is so enticing.
Step 2: Create your Incentive
Once you decide on the topic, your next step is to create the bonus product. If you’re creating a short report or video, you can probably finish it in one day. Otherwise, you can hire a trusted freelancer to do it, which frees your time to focus on marketing the offer!
Tip: You find ghostwriters on sites like WarriorForum.com, Elance.com, and GetAFreelancer.com. You can also ask for recommendations from your colleagues via your social networks or on business forums.
Step 3: Sell and Deliver!
Finally, your last step is to promote your offer by letting prospects know that anyone who buys the affiliate product using your link will get the bonus product.
Now, there are a few ways to deliver the product:
And there you have it – the simple three-step strategy you can use to outsell your competitors and put more money in your pocket.
It’s so easy you could be making more money by tomorrow… if you get started today!