Starting a new paid marketing campaign is no easy feat.
There are logistical considerations, financial considerations, audience considerations, duration considerations.
Let’s imagine you’ve decided to start a new Google Ads campaign. You have a vague idea how much everything will cost, and you’re eager to get started.
Before you hit the green light on your new campaign, you need to know about your future profitability, particularly when your profits will break even with your costs.
Why does that matter?
At that point in your campaign’s lifespan, you’re primed to start turning a profit rather than existing in the red.
How do you determine that point?
By conducting a breakeven analysis.
Whether you’re running a PPC campaign, adding a new advertising stream to your ongoing strategy, setting up an e-commerce store, or even opening a brick-and-mortar store, you need to conduct a breakeven analysis.
As we mentioned above, it lets you know when you can anticipate your endeavor to start paying off.
Beyond that, this analysis lets you know if your endeavor is viable or if it will be impossible to achieve financial success given your business model.
By helping you determine fixed costs (expenses like rent) and variable costs (like materials), you can set prices that reflect these expenses and predict when your business will move into the liminal space between expense and profit.
This stage of in-between profit and expense is referred to as the breakeven point (BEP), the stage when revenues equal costs. Once you’ve identified your BEP, assess all your costs from rent to labor to pricing structure to ensure you’re not spending any unnecessary money.
First, determine if your costs are too high or your prices too low to reach your BEP in a manageable timeframe.
Next, decide if your plan will be sustainable.
Not only does your BEP alert you to a specific event that should signal your move out of the red, but it also lets you know if you need to adjust your business spend.
The breakeven analysis is a hallmark of every good business plan. It allows you to determine cost structures and if you should move forward.
While it may seem like a breakeven analysis can only be completed before starting your business, this process can be helpful well beyond business launch.
By assessing and reassessing your business’ cost structures, you can forecast several different outcomes regardless of where you are in your company’s lifespan.
Benefits to conducting this type of analysis include:
A breakeven analysis can be conducted at any time. However, there are four distinct actions that should trigger this analysis at your business:
As we mentioned above, conducting a breakeven analysis for a new business is vital for determining viability and pricing structure.
If you’re adding a costly new product to your business, you must calculate your BEP to ensure the potential gain is worth the cost.
Costs change whenever you incorporate a new sales channel. Whether those costs are contingent on the channel itself or the associated marketing expenses, be sure to conduct a breakeven analysis every time you add a new sales channel.
When you switch to a new business model, your costs can change drastically. To make sure the new model is sustainable, conduct a breakeven analysis.
Hopefully, we’ve conveyed the value of this type of analysis, regardless of where you are in your campaign or business journey.
Below, we break down the steps to run an analysis.
Identify all the expenditures you foresee for your business and divide those costs into two categories: fixed and variable.
After you’ve identified all of these costs, decide on an average amount for each expenditure. These aren’t set in stone, but they should be within the realm of possibility for each commodity.
The formula for breakeven analysis is a two-step process.
This final breakeven sales volume point allows you to determine if your business is sustainable if your goals are reasonable, and how to adjust your pricing and spend accordingly.
While your breakeven point isn’t the final word in the ultimate success of your venture, it’s still a milestone indicative of your business’ growth.
As you launch your campaign, store, or product, keep an eye on your breakeven analysis and adjust as revenue rolls in or unforeseen expenses occur.
To keep your analysis up-to-date, you could use Microsoft Excel to crunch the numbers for you.
Use Excel’s Goal Seek, a tool that allows users to define by either unit or price.
The Goal Seek function allows users to break out specific amounts and conduct auditable adjustments.
To complete this function, follow these five steps:
Using Excel’s Goal Seek functionality, you can plug and play different scenarios as they arise. This tool also allows users to forecast what-ifs, enabling planning for eventualities that may or may not occur.
Through experimentation, you can help prepare your campaign, business, or product for any eventuality.
While a breakeven analysis can be highly beneficial for assessing the sustainability of your campaign or project, the formula is not without its limitations.
Unanticipated external factors can wreak havoc on your formula, resulting in incorrect projections and measurements.
These factors can include:
These five factors can dramatically impact your breakeven analysis.
In addition to these external forces, what if the result of the breakeven formula is unattainable for your budget?
Should you ditch that new advertising channel altogether or give up on your dreams of a brick-and-mortar store?
The answer is no.
Below, we break down three strategies to enact if your breakeven analysis shows unsustainability for your next venture.
Is there an opportunity to reduce your fixed costs? Take it. The lower your fixed costs can go, the fewer units you need to sell to reach your breakeven point.
When you increase your prices, you reduce the number of units you need to sell to break even. A general caveat is to be mindful of the expectations that come with an increased price and what the market will realistically pay. The more you charge, the better product or service your consumers expect.
Reducing variable costs can be challenging, but the more you can scale, the more you can lower variable costs. Regardless of what industry you’re in, consider changing your processes, negotiating with your suppliers, or changing materials.
Regardless of whether you’ve decided to start advertising on Instagram for the first time or are opening the doors to a brick-and-mortar store, the accuracy of a breakeven analysis is complicated.
To ensure you get as close as possible to the correct figure, be sure to get into granular detail on the costs and prices that correlate with your business.
In addition to possessing a thorough understanding of the costs associated with delivering your message or product to consumers, you must know the right price to charge for your product. Miscellaneous expenses add up; consider all possible variable and set costs.
To ensure you’re identifying the right price points for these items, analyze every product, service, or resource your business uses, produces, sells, or plans to sell. By organizing these items by profitability priority, you can further reduce costs and potentially reach your BEP sooner.
As you near the breakeven point, be sure to continuously monitor your performance through other metrics—breakeven analysis is just a tool in many that can help your business succeed.
What’s your best practice for identifying all variable and fixed expenses?
With a bit of hard work and implementation of smart strategies and tools it is possible to monetize a website in 2021!
But before I tell you about these website monetization strategies, there are some things you should consider.
Monetizing a website takes time and dedication. You may not earn the expected amount at first, but don’t allow that to be a barrier between you and your freedom.
To achieve the results you want, there are some universal attributes each seven-figure website possesses.
Today, we are going to unearth those characteristics, learn how to implement them, and turn your website into a profitable business.
Let’s get started!
Affiliate marketing is one of the simplest ways of earning money as it’s 100% passive income, and you don’t even need to create your own products or services.
According to research by Alchemy Coder, eCommerce has progressed at a spectacular rate after the pandemic, which resulted in the new affiliate marketing golden bubble.
The research shows that the same pandemic forces steering the rapid-fire growth of eCommerce websites have also resulted in unemployment. People who lost their jobs started looking for different ways to make money online and some have found affiliate marketing as a good way forward.
It just takes three steps to begin with affiliate marketing:
Then, when your website visitors use your affiliate links to make the final purchase, you receive a portion of the total amount as a commission. It can be anywhere between 30-70%, so there is great opportunity out there to endorse products and make money.
However, there’s a catch. For an affiliate marketing success, you need to:
If you are set to begin your affiliate journey, make sure you have access to essential affiliate marketing tools. These tools use unique tracking links to record leads driven by each affiliate program. They also give you a 360-degree view of how affiliate links are performing and how much you earn from each.
As podcasts continue to mushroom, more and more people are jumping on the opportunity. They are setting up new shows to reveal their expertise, build a personal brand, grow an audience, connect with more influencers and enhance their business exposure.
Many people have added podcasting as a part of their marketing strategy and are successfully generating income out of it.
If you too have something to share with the world through podcasting, here are a few ways you can profit from your show:
Let’s say you run a lifestyle business. You could create a podcast on how to live your lifestyle and generate income simultaneously. Then, you could find sponsors in the fitness world as it’s relevant to the lifestyle industry and sell their stuff on your podcast.
Take it further and promote your products or services like a book on living your life fully. Finally, collect some insights from your podcast regarding what your audience is interested in. Perhaps it’s generating income while travelling the world. Convert those insights into a sellable product (maybe another book). Then repeat the entire process to keep your income flowing.
Now, if you’re ready to start a podcast, you need a home to host your podcast where you can store your audio files and build an RSS feed of your podcasting channel. The platform will keep all your podcast episodes organized and distribute them to popular directories like iTunes, Spotify, Google Play, etc.
If you have something valuable like a skill to share, you can create online courses out of it and sell them on your website.
The e-learning market is estimated to reach $325 billion by 2025. So you will never run out of students if your online course adds value.
Plus, monetizing a website through courses is a simple process that anyone can follow:
Creating online courses can be a lucrative solution as your website traffic is a crucial source of income.
More traffic = More Clicks = More Income
If you are a recognized authority in your field and have a strong brand presence, you can introduce a certification program. It can be an advanced e-course associated with homework, exams, and scores.
Copyblogger, a well-known content marketing tools and training site, provides an authority program for content marketers and writers. The blog (and the bloggers) have unquestionable credibility in their industry, which puts a stamp of approval on their programs.
While the idea behind an online course is easy, the process of actually creating them isn’t. It involves more than just recording a video. You have to build an eLearning site, an entire step-by-step course program, develop assignments (if necessary), design the course chapters, and much more.
However, online course creation platforms streamline the entire process. These platforms provide all the tools you need to create, teach, launch, and manage your e-course—so you can concentrate more on developing valuable content.
A membership website is a restricted part of a website charging a small fee from members to give them access to unique, premium content. Also known as the paywall method.
Take Ness Labs, for example, a site helping people work mindfully. It restricts access to some of its content, thoughtful discussions, events, and special deals for premium subscribers.
The reason why membership sites work is that if your content is worth improving people’s lives, you can charge people repeatedly, like monthly, quarterly, or yearly, to give access to protected content. Members will happily pay to keep the valuable information flowing and to keep their account active.
If you want inspiration to turn your free content into a paid one, you can look at some successful examples with six figures income.
Online forums are another excellent way to communicate with your online community, solve their problems, and make money while doing so. The simplest way to monetize forums is by granting paid access to groups as per their needs. For example, if you run a health and fitness website, you can develop an appropriate pricing forum for losing weight or developing strength. This way, users focusing on the diet will pay to connect with diet conscious people and muscle gainers will pay to gain knowledge on strength building.
Selling digital products is another excellent monetization method if you have little time as it doesn’t require you to create content continuously, like blog posts. You create the product and then promote it to your target market.
There are numerous options for selling digital products online. Here are some popular categories:
Turn your expertise into an ebook and put a price tag on it. For instance, Tiffany Alliche is a financial educator. She has published many successful ebooks on money for both student and non-student audiences.
Thanks to the ability to store and send audio digitally, we can sell music online. DECAP, an American record producer, sells his drum kits online.
In today’s world more and more people are seeking easy ways to destress and mediation is a great way to do it. The top 10 meditation apps alone earned a whopping $159 million in 2020. If you can record guided meditation audios, you can turn them into Mp3 formats and sell them on your site.
Affirmations are positive statements helping people cope with self-sabotaging and negative thoughts. For example, a statement like “I am love. I am purpose” can generate positive thoughts. You can create an entire ebook on positive affirmations and sell them on your webpage. Jack Canfield, a motivational speaker, sells the Success Affirmations book on his website.
Flipping is about purchasing a product, revamping it and selling it for a profit. Similarly, website flipping is buying an existing, inactive website, improving its overall features, optimizing it for various search engines, and attracting traffic.
You have to look after the website in a similar way you care for building your online business. Once your website achieves a considerable amount of traffic, you can sell it at a much higher rate than your original buying price.
People having basic writing and optimizing skills can quickly flip a website. However, you do have to take care of certain things before and after buying a website:
As soon as your site is ready to sell, you could exhibit it at different auction platforms or find buyers online. Once you and the buyer agree on the cost and terms, you have to transfer the domain under the buyer’s name, and after that, they will take charge of your website. Repeat the steps above to continue website flipping and earn money.
If you have mastered a specific skill or possess expert knowledge in your industry, you can offer one-on-one online coaching sessions or charge for online group classes. It’s a great way to spread your experience, help the community, and generate recurring income.
One of the significant advantages of virtual coaching is that you don’t need a huge audience to secure a healthy income stream. That’s because customers pay more for customized, one-on-one programs.
For example, Nagina Abdullah helps women lose weight. She claimed to earn approximately $20,000 from one-on-one coaching. That is also with less than 5000 subscribers.
Now, when it comes to online coaching, you have a choice to go for simple and private Skype coaching sessions. Or conduct online retreats to meet large groups in person.
Let’s say you are a yoga expert and you want to create an additional income stream from online yoga classes. You can offer one-on-one yoga training personalized to each individual’s needs. Or you can also announce online retreats for a group.
For example, Adriene Mishler, an international yoga teacher, hosts live, virtual sessions on Yoga, meditation, and other self-care topics. Her recent online session was about “Anchored in Love.”
If you are following a welfare purpose, you can also add donation buttons enabling people to contribute to the common cause.
Another way to monetize your website is to show it as a portfolio promoting your knowledge, skills, and experience. Freelancers often rely on various platforms to offer their services, but according to Hubstaff’s 2017 studies, on average, freelancers having websites charge 65% more than others without websites.
For example, ToyFight offers creative services like research, strategy, branding, illustration, UX, and Development. Their website perfectly portrays who they are and what they do. Most importantly, their website covers their work experience and past projects.
Other freelance ideas include becoming a copywriter, proofreader, digital marketer, social media marketer, SEO expert, web developer, translator, SEO expert, etc.
Since we are gradually relying more on our smartphones and other handy devices in our daily working lives, social lives, and even when we’re alone, it has become common to rely on apps to finish our everyday tasks. And it is in the glory of day-to-day personal or professional problems that make the app industry truly shine.
So if you think that you can solve a problem for your customers, the opportunity is right there. Develop a problem-solving app and monetize it.
In the past, small businesses have been sceptical about developing a professional mobile app. High costs of hiring experienced developers and maintaining an app for a lifetime have added to this weariness.
However, app development costs have dropped significantly, and one can create them with extra ease. With today’s no-code solutions, everybody can build SaaS apps without the need to write code. The app-building and launching of apps have become a piece of cake with the help of drag and drop features.
Now that we have removed every barrier to creating apps, here are some popular ways to monetize them.
One way to make money by blogging on your website is to negotiate sponsorship deals with other businesses.
You can charge companies for:
BuzzFeed sponsored content shows how brands are using relevant sponsored posts to raise awareness and build trust. Hot Wheels, a children’s toy company, sponsored a post on BuzzFeed regarding children’s playtime.
As you see, BuzzFeed created an opportunity by following its own content style, then paired it with a brand having topic authority.
Google AdSense is one of the most common and easiest ways to earn some cash as it requires minimal setup. You can quickly place ads on your blog or website. For newbies, it is called a PPC (pay per click) – an online advertising model where website owners make passive income whenever a visitor clicks on banner ads.
Selling ad space is another advertising model where you earn money by offering free space on your website to promote other brands’ products or services. These ads take the form of links and appear at the bottom of your website pages, as sidebars or tiny pop-ups.
Here is the example of an art and design blog, We and the Color, who display ads at the top and side of its homepage, giving readers something to explore more than what meets their interests.
As the method follows the pay-per-click or pay-per-visitor model, advertisers will pay you based on the number of visitors clicking the ad.
The selling ad space method is a bit time consuming, but it amplifies revenue when a website grows. However, to get the most out of this method, you need to generate more website traffic and have a high conversion rate.
So here’s how you let advertisers or brands know that you sell ad space:
You can also use Google Analytics to see your website’s information (page views, etc).
If you are a WordPress user or have ever been, you will be aware that you can’t run a WordPress website without installing a few plugins.
These plugins insert extra features to streamline the WordPress blogging process. They work as problem solvers for website owners.
One of the worth-mentioning examples here is the Elementor page builder. This mega page building plugin aims at making it easy for you to create custom page layouts and is used by 4+ million WordPress sites. Additionally, the plugin developer monetized it by launching a premium version called Elementor Pro containing advanced features.
If you have a solution to a problem and can convert it into a plugin that your audience is looking for, nothing can stop you from making money out of it. Just make sure to develop plugins based on the specific needs of your targeted audience.
Whether you are selling digital or physical products, you need influencer marketing to increase your sales.
Of course, PPC and social media marketing drive clicks. However, the click doesn’t necessarily convert. An Influencer marketing strategy, on the other hand, follows a different approach than direct selling. Influencers leverage their influence among their followers to generate product interest which ultimately leads to conversions.
You can leverage influencers or use influencer marketing in a number of ways. For example:
Following the above steps will get you more referrals, which turns into MORE SALES!
Plus, there are many influencer marketing platforms to choose from which can help you track campaigns, and measure results.
You can start earning money with one method only. But applying a couple of methods will help you create multiple income streams. It’s important to monitor which methods work best to maximize your website monetization.
And guess what?
You don’t need to work on each tactic exclusively. They all are correlated. Suppose you create a website to promote and sell affiliate products. Slowly, as the traffic grows, you can start personal coaching on your expertise to level up your income. Next, pack your coaching solutions into an online course and invite your audience to join. In the midst of it all, create a digital product like an ebook and sell them on your website.
Keep trying a mix of different approaches. Double down on what’s working. Eliminate what’s not. Continue the process to keep the money flowing to your website. At last, don’t forget to tell us what worked for you the best.
Paid advertising is a great way to guide more traffic to your site and increase business, but it can become expensive quickly — especially if you aren’t careful. How do you make sure you are getting the most out of your paid ads?
A few weeks ago, I was talking to a business owner in my community. They recently started an aggressive Google AdWords campaign that was working, sort of. They getting tons of new leads, but the leads were for services they didn’t offer! The problem was their campain was way too broad, and they were paying tons of cash for useless leads.
Don’t let that happen to you. Here are five simple things you can do to make sure you are getting the most for your paid ad dollars.
Longtail keywords are keywords that are several words long. Rather than targeting “plumber,” you might target “emergency plumber near me” or “plumber to unblock a drain.” These are critical because they are more likely to match the words searchers use and they also indicate the searcher is ready to hire or buy.
Ubersuggest is a great resource for discovering keywords in your industry.
When using Ubersuggest, remember that you aren’t necessarily looking for the highest-traffic keywords. You are looking for the words your customers use to look for you.
Be on the lookout for long-tail keywords that are longer, more specific keywords that make up the majority of search-driven traffic.
Here’s a simple system you can use:
Step #1: Enter Your Head Keyword and Click “Search”
Step #2: Click “Keyword Ideas” in the Left Sidebar
Step #3: Analyze the Results
In the example above, the term “social media marketing” is considered a “head” keyword, which means it is searched for very frequently. The much less popular term “social media marketing strategy” receives fewer searches, but indicates the searcher is looking for something more specfic.
You might go even further and try something like “the best social media marketing strategy.”
To find even more keywords, click the “Related” tab next to “Suggestions.”
For this particular keyword, doing so gives you nearly 16,000 more keywords, the majority of which are long-tail. For example, here’s what you see as you scroll down the results:
Once you find a long-tail keyword that piques your interest, click on it for a better idea of your competitors, both for paid ads and organic search.
The big mistake that many first-time marketers make with SEO or pay-per-click advertising is choosing the wrong keywords.
When you purchase head keywords like “social media marketing,” you will spend significantly more money and reduce your ROI dramatically.
The key that you have to remember is you get a lot more bang for your buck by targeting a large number of lower-traffic terms than by targeting a small number of higher-traffic terms.
Finally, the best source of keywords can come from your own website. Consider using a survey tool like Qualaroo to find out what your customers are looking for or why they decided to do business with you (after checkout for example). The language they use can be very effective ad copy for internet advertisements.
There are a lot of places to buy ads and each platform has its own strengths and weaknesses. Before getting started, you should understand the major types of paid advertising as well as their pros and cons.
Banner ads immediately come to mind when we think about online advertising because they stand out. They are very common and come in a variety of sizes. These ads can be effective, but they tend to target customers who are not actively looking for something new.
For example, a person may be reading a newspaper article and not be interested in a new social media course. Display ads can be successful, but they need to be used properly. Display ads can be purchased using a pay-per-click model or they simply can be displayed for a certain length of time.
Text ads are the type you usually see on the primary Google search page. These ads generally are less expensive than display ads and target customers that actually are looking for something specific. They can be very effective but depend heavily on good keyword research and A/B testing (a topic we will discuss later in this post).
Here are a few of the places you should try listing your ads, though there certainly are many others:
Google Ads (previously Google AdWords) are an obvious choice for many businesses. They offer display and text ads in association with highly targeted keywords. AdWords are a clear choice for any campaign.
Bonus Tip: Your Google Adwords ads will produce a better return on investment the longer you use Adwords. Google rewards long-term customers with better “quality scores”.
Bing and Yahoo both offer alternative ad platforms that work similarly to Google’s. They combine display and text ads with targeted search terms. Some brands find that, while these options bring less traffic, the overall ROI is a bit better.
Social media advertising has grown enormously in popularity over the last few years. These ads combine text and display elements and are targeted based on user preferences, demographics, and location. Depending on your business type, Facebook, LinkedIn, Instagram, and TikTok are valid options to consider.
BuySellAds.com is a great place to go to find additional display ad opportunities. These usually allow you to “rent” space on a site or a blog for a fixed cost. Additional opportunities like this can exist if you contact some of your favorite bloggers directly.
Can’t decide between Facebook or Google (two popular options)? Then check out this video for some guidance:
Start by trying several of these options and use hard data to make final decisions about where you want to put your money. Rely on hard data, not guesses, to understand what platforms provide the best return.
If you aren’t able to see how each of your ads is performing, then you shouldn’t be buying paid advertising at all. The beautiful thing about online advertising is that you get the opportunity to track everything. Google Analytics is an absolute must when it comes to online ad buying. This analytics package is free and easy to install.
Once you have it set up, you should become very familiar with Google Analytics Custom Campaigns. These options allow you to create a customized URL for each ad that will help you see overall performance for all of your advertising. Using Google Analytics in this way will give you a single dashboard for comparing all of your advertising campaigns.
It is important to send incoming visitors to a unique page (called a landing page) on your website, rather than your homepage. This may seem counter-intuitive, but there are three very good reasons for using this strategy:
When you combine this strategy with easy funnel-tracking tools, you quickly can gain a lot of information about how to reach and sell to your new visitors.
In some cases, you can create a single landing page for an entire ad campaign. In other cases, you may want to create a specific landing page for each keyword that you purchase.
This landing page helps us track who comes to the page and exactly how effective our ads are.
It is important to remember to block your custom landing pages from search engines. This can be done with a simple edit to your “robots.txt” file. This is an important step that will make your ad tracking more reliable. If you allow Google and Bing to send non-paid visitors to your page, you may get a false sense of how your page is performing.
Here are two more tips to create high-converting landing pages.
Once you have a visitor on your landing page, how do you convert them into a lead or a customer? Every page you send them to should have a clear call to action. Think about this one carefully, because it’s the difference between a sale and wasted money.
I like to decide what the “number one” desired outcome for each page is before I design a landing page. Simply ask yourself, “What do I want them to do the most?” Then create the page accordingly.
A good call to action will tell your visitors exactly what you want them to do.
Everything on your page should push your visitors toward the action you want them to take. Without considering this, you’re throwing money away.
You may have launched your page, but you aren’t done yet. Small tweaks and adjustments can make a huge difference in your overall conversion rate. If you’ve followed the tips above, you should have the proper landing page and conversion tracking to make this task very easy.
A/B testing is being scientific about testing which methods work best. When you go about A/B testing, it is important that you make only a single, testable, change each time. For example, you could test the effectiveness of your page’s headline or button placement, but not both at the same time.
By testing a single change, you will be able to see conclusive results about what works best. A/B testing is an ongoing process, too, so don’t stop. Keep testing and modifying your page. You might be surprised at what it does to your overall conversion rate.
Whatever you do, don’t look at your results every day. This practice can lead to hasty changes based on incomplete data. It is best to wait so that your analytics have time to accumulate accurate trends and information. Then determine a set time period for reviewing your statistics and making changes. It might be monthly, it might be weekly. Checking monthly is a good plan for picking up broad shifts.
Consider setting up spreadsheets to track your statistics. It’s easier to pick up on trends and understand what you’re seeing when you dig into your analytics to pull out the numbers for your spreadsheet.
Use simple spreadsheets to track your incoming ad traffic.
Be prepared to kill keywords that are under-performing. Remember, conversion rates are your most important statistics, not clicks. Clicks just waste money if they aren’t driving leads or sales.
In paid advertising, the longer you run your ads, the better your rates and quality score will become. This will be true particularly if you rely heavily on good A/B testing and are constantly refining your ad buy.
Time needed: 6 minutes.
Not sure how to get started with paid ads? Here’s five steps to make sure you don’t waste your investment.
Long tail keywords are less competitive and mimic the way people search.
Each type of ad has different costs, audiences, and reaches. Understand the difference so you don’t waste ad spend!
If you aren’t able to see how each of your ads is performing, then you shouldn’t be buying paid advertising at all. T
Landing pages help drive conversions and make it easier to track. Don’t forget to add a CTA and use A/B testing.
Check your results weekly or monthly to make sure your ads are driving results, not just clicks.
Paid ads are not a get-rich-quick scheme. Don’t expect to be finished in a week or two. Give your ads time and finesse your plan to get the best results. Cumulative trends and information will give you a clearer picture of which ads actually convert.
Start by setting a small budget, and increase it as you gain confidence. If you need help getting started, feel free to reach out to my team. We can help create an advertising plan that works for your business.
Are you considering adding paid ads to your online advertising strategy? What is holding you back?