How to Run Nonprofit Marketing Ads

One of a for-profit business’s best investments is often their online marketing strategy. Is the same for true for nonprofits? Let’s take a look at how nonprofit marketing strategy is different from for-profit strategy and how nonprofit corporations may be able to better reach…

How to Launch a Business With PPC Ads

You came up with an idea, did your research, maybe even found some funding. You are ready to launch a business — but how do you get people to your website or store? Pay-per-click (PPC) ads are one of the most effective ways to…

How to Run a Breakeven Analysis for Paid Marketing

Starting a new paid marketing campaign is no easy feat. There are logistical considerations, financial considerations, audience considerations, duration considerations. Let’s imagine you’ve decided to start a new Google Ads campaign. You have a vague idea how much everything will cost, and you’re eager…

5 Steps for Using Paid Internet Advertising to Drive Conversions

Paid advertising is a great way to guide more traffic to your site and increase business, but it can become expensive quickly — especially if you aren’t careful. How do you make sure you are getting the most out of your paid ads? A…