Landing Page: What is it, Examples, Tips & Best Practices

A well-designed landing page can greatly increase conversions for your PPC or email marketing campaigns. Rather than directing visitors from those sources to your general website (where they may have a hard time finding what they’re looking for), you can direct them to a…

5 Steps for Using Paid Internet Advertising to Drive Conversions

Paid advertising is a great way to guide more traffic to your site and increase business, but it can become expensive quickly — especially if you aren’t careful. How do you make sure you are getting the most out of your paid ads? A…

How to Create an Authentic Brand Story that Actually Improves Trust

Storytelling is all the rage. More and more brands understand the power of stories to transform their online presence and build trust. Iconic brands like Disney and Coca-Cola have long realized the power of their brand story to build a connection with their audience….

The Complete Marketer’s Guide to YouTube

If you’re looking to get into video marketing, there’s no better channel than YouTube. They’re the second most visited website on the entire internet, with over 2 billion users, have virtually no competitors, and consumers are increasingly spending more time watching more online videos….