How to Score a Perfect 100% on Google PageSpeed Insights

When it comes to building a conversion rate and search engine optimized website, speed is crucial. If you don’t have a fast website, people will bounce faster than you can say “conversions.” However, speeding up your website is no easy task. Your problem could…

How to Use the Psychology of Color to Increase Website Conversions

You know your niche and understand your customers. You’ve also taken the time to research keywords and optimize your copy. Then you’ve checked that your website works as it should.  Before you go any further, though, there’s an additional step to take: considering the…

How to Grow a Successful CRO Program

Your website can be your strongest sales asset or your weakest link. A high-converting website works even when you’re sleeping, bringing in sales and growing your business 24 hours a day. While the average conversion rate is around two to five percent, some of…

How to Create The Perfect Call-to-Action

Sign up. Buy now. Learn more. None of these common call-to-action triggers will probably get you the desired result, because your target audience is more knowledgeable than ever before. If you want to learn how to write the perfect call-to-action that’ll captivate your target audience, educate…