Google discovery ads are changing the game by implementing a more powerful AI to take a lot of the guesswork out of paid advertising on Google. Instead of manually optimizing your ads over time, Google AI will take care of it for you using its massive amounts of data.
That’s what we’re going to cover in this article. If you’ve never tried Google discovery ads, now is the time to dive in with both feet and take them for a spin.
Discovery ads allow you to take advantage of the AI that Google has created to deliver the most accurate and interesting ads to the people who want them the most. It’s essentially a newsfeed on the Google app that is catered directly to the user’s search intent.
In addition to being a standard “Google ad,” there’s also a visual aspect now. Instead of a title tag, meta description, and slug, you’re also getting a vibrant image at the top of the display to help draw the attention of the user.
There’s one major difference here.
Instead of the ads being driven by a query, they’re driven by Google AI. This means that the goal of the discovery ads page is to solve the user’s problem or answer their question before they even have to type anything into the search bar.
As the user engages more with the Google discovery page, the AI will pick up on their interests and provide a more accurate representation of what they want to know and what they’re looking for.
In the event that the discovery page isn’t accurate, you can toggle based on what you want or don’t want to see. You can even break it down to exact keywords that you want to see less of.
Using the show “The Office” as an example, you can tell Google that you’re not interested in the specific story. You can also say you’re not interested in anything to do with the keyword “The Office,” or you can ask Google to stop displaying content from the media source “NME.” Either way, it puts you in the driver’s seat so you can gradually optimize the newsfeed to see more and more of what you want.
Let’s shift gears now to an advertiser standpoint. You understand the benefits to the user, but what about advertisers on Google? The process of creating these ads is simple and effective. Plus, just like for the user, the advertiser can take advantage of Google AI as well.
Running this ad to test out a new product or spread awareness of something makes the most sense. The goal is for people to “discover” things they might not have known or seen before.
Since Google AI is deciding who to display the ad to, this is also great for retargeting. As users see more and more of your ads, they’ll become more familiar with your brand, and that will build trust.
Here are some of the benefits of this ad type:
As with any type of digital marketing, be it SEO or paid ads, the right way and wrong way to do it aren’t so clear cut. However, here are some helpful tips to get you closer to the right side of the scale:
Take a look at the Google discovery ad example below.
You’ll see a really interesting headline paired with an interesting image as well. The image is of two men eating pizza while they both look at their laptops. Plus, the headline and body text are both very interesting.
If I were applying for jobs or trying to get the career of my dreams, I might want to know what makes me look like a narcissist in my resume.
That said, I’m not looking for a job, so this is actually a situation where the ad doesn’t apply to me. One great thing about Google discovery is that you can optimize it. Right above the image, it asks you if the card is useful. In this case, it’s not, so I would want to get rid of that ad and not see ones that are similar, even though it’s an interesting topic.
The next example is one from the YouTube homepage, advertising health supplements. My favorite thing about this ad is how direct and clear it is. There’s nothing hiding behind this image. It’s transparent, clear, and straight to the point, which is something that Google looks for in advertisers.
Once you tap through, you can shop for some of the new nootropics mentioned and enter the promo code. They even provide a bit of scarcity in the body text by telling you that the promotion runs out on Saturday.
Before we dive into the actual steps you’ll take, there are some things you’ll need to get together first. Make sure you have many different headlines, descriptions, images, and logos because Google AI will play around with these for you to determine what converts the best.
Be sure that the images are extremely high-quality and optimized properly for mobile use. You’ll also want to test out a variety of messaging based on whatever it is you’re selling.
To get started, sign in to your Google Ads account and click the Campaigns tab on the left. Click the Plus button and select a new campaign.
You’ll need to choose an objective such as website traffic, leads, or sales. You can also select “no goal,” but I recommend choosing one because it will give Google a better idea of what you want to accomplish.
Select the discovery campaign type of either a single image ad, carousel, or both, and then click continue. From there, you’ll choose your demographic and target language, as well as a variety of other audience information.
Once you’ve done that, you’ll set up your daily budget and bidding strategy. Save and continue.
If you’re using a single-image ad like many of the examples featured above, you’ll want to go to your discovery ad and click “Ads and Extensions” from the left panel. Click the Plus button, choose the discovery ad, and then enter all the variable information.
Some of these include:
If you’re using a carousel ad, you’ll follow a lot of the same steps by going to ads and extensions, but you’ll choose “discovery carousel ad” this time.
For this one, you’ll need to choose somewhere between two and ten different card images. They each have their own unique shape and size requirements, so you’ll want to pay attention when doing this. With carousel ads, you can also choose two different URLs: one for mobile and one for desktop.
When you have all your assets and messaging together, you need to give the campaigns a little time. Set the budget for high volume but realize no matter what your budget is, it will take some time for Google to identify your ideal user. Be sure you have enough budget for at least two weeks and wait to see at least 40 conversions before making any adjustments.
The good news is, Google AI handles a lot of that for you here, and you shouldn’t often have to make adjustments unless you entirely missed the mark with your advertising copy and images.
By choosing automatic targeting, you’re letting Google discovery decide for you how you want to display the ads and who you want them to go to.
To do this, you need to go into your discovery ads panel and choose audiences from the navigation menu. Click the pencil and choose Edit Ad Group Targeting. Here you can choose how far you want Google to expand your audience. When you’re satisfied, click Save.
I’ve answered the question, “What is Google Discovery?” Now, let’s take a look at some of the other most frequently asked questions.
Google Discovery works with cost per view (CPV), so that’s how you’ll pay for your ads. A view is counted when someone interacts with your ad. In the case of a video ad, the view is counted when someone watches at least 30 seconds of your ad.
The average CPA for Google Ads discovery campaigns is about $12, so it’s a great way for businesses and marketers with small budgets to get started in paid advertising.
Google discovery ads appear on the Google app homepage, YouTube homepage, Watch Next feed, and Gmail promotions and social tabs.
A Google discovery ad looks different based on its location. The example below is from the Google discovery newsfeed in the app.
There are two main differences. First, Google AI takes control of a lot of things for you. The AI plays around with your headlines, images, and messaging to determine what converts the best. You don’t have to manually do it if you don’t want to.
Second, these ads are more visual than most Google ads. Instead of just having text, you can display a high-quality image to go along with it.
Google discovery ads are a great way to take advantage of everything Google has to offer. It’s offered a way to make advertising even easier with the implementation of AI. I expect to see more of this happening with search ads as well as display ads.
Have you tested out Google discovery ads yet? What has your experience been?
Have you ever wanted a fast way to get the best deals in retail stores like Walmart, Home Depot, Target, and more?
Whether you’re just looking to save some money or you’re into retail arbitrage, the ability to easily check product inventory from the comfort of your home is something many people only dreamed about.
Until BrickSeek came along, that is.
What is BrickSeek, and how can it help you get the best deals on some of the most popular products?
BrickSeek is an application that allows users to search for sales and clearance sales in retail shops in their area.
Launched in 2014, BrickSeek started as a website to help Lego enthusiasts find hard-to-find pieces—on and offline. The website quickly evolved into a massive platform that includes inventory information on just about every product stocked by retailers.
You can choose to use the web-based version or the mobile app as BrickSeek supports Android and iOS.
While BrickSeek doesn’t support all retail brands at the moment, they do have access to inventory for retailers like:
BrickSeek uses product identification numbers like stock-keeping units (SKUs) and unique product codes (UPCs) to work its magic. With these, the software can find the best discount prices on specific products you want—for online and offline stores.
Besides showing you the best deals in your area, BrickSeek also shows the availability of all products stocked by most major retailers.
While you can use BrickSeek to browse store inventories, other features require you create a member account. Pricing starts at $9.99/month.
Now that you know what BrickSeek is, you’re probably wondering why you should even consider using the platform—especially the paid services.
There are two main reasons why you should use BrickSeek:
Tired of going from store to store looking for the best deal on products?
BrickSeek will take care of that for you with its inventory checker. With just a few clicks of a button, you can find out which stores offer the best deals. You can also learn whether they have the product in stock or not.
BrickSeek helps you save money by showing you the best deals on products. You also save money that you would have otherwise used to commute from one store to another.
Whether you’re a consumer or merchant, these two reasons are strong enough to make BrickSeek part of your tool kit.
Thankfully, while it may seem like a daunting task to run through all the inventory of your favorite big box store, with BrickSeek, it isn’t. That’s because BrickSeek has a powerful inventory checker that digs into the inventory of the stores it supports.
From a user’s point of view, you have two options when it comes to using Brickseek to find deals:
To search for a specific product, you will need more information on the product than just its name. For best results, you’ll need metadata like the SKU, UPC, or model number of the product you’re looking for.
BrickSeek also allows you to filter out products by zip code, so you get the deals closest to you.
Once you’ve entered the product information, click on the “Check Inventory” button. BrickSeek will then give you information on:
Do note there may be some minor discrepancies in rare cases of miscounts or server lag after inventory has been updated.
Another way of using Brickseek is by simply browsing trending deals.
This function is particularly useful if you’re a small business that deals in retail arbitrage. You can use it to find products that are in the clearance section. BrickSeek allows you to search by trending deals (online and in-store) and by categories to make the search easier.
The world of e-commerce is rapidly evolving, all thanks to technological advances in the industry. There has never been a better time for entrepreneurs to start an e-commerce store as the setup has become easy and affordable.
However, one of the main challenges budding e-commerce store owners face is finding the right products to sell, at the right price.
That’s where tools like BrickSeek come in.
Whether you’re looking for stuff to sell on platforms like eBay, Amazon, or any other platform you use for e-commerce, tools like BrickSeek streamline the process of finding what to sell. You can easily compare prices without having to leave the comfort of your couch. As a result, you speed up the process and get the best deals. These are all benefits you can pass on to your customers, giving you a competitive edge.
However, tools like BrickSeek are a double-edged sword. While they help e-commerce store owners find and sell more products, they also help savvy shoppers cut out the middleman. A simple visit to the BrickSeek website is all it takes for consumers looking for a great deal in-store or online.
BrickSeek started as a simple platform for finding Lego pieces. However, the platform has evolved into a powerful tool you can use to search through massive product inventories to find specific products, the best deals, and the local stores that stock them. To help you do that, BrickSeek has several nifty features. Here are some of the most prominent ones:
The inventory checker is by far the most used feature on the BrickSeek website.
As noted earlier, this allows you to browse through the inventory of the retail stores featured on the platform.
BrickSeek’s recent stock update feature shows inventory updates like availability and price. A significant advantage of this feature is it helps you compare prices in different stores and locations. If you’re a consumer, this enables you to get the best deals. If you use BrickSeek for business purposes, it helps you decide how to price the items you buy for resale.
As the name suggests, this members-only feature shows you items that have been marked down in stores near you. The number of items displayed is dependent on your membership level.
When you access each store’s markdown deals page on BrickSeek, you’ll get information on each product that has been marked down. Apart from the product name and description, this information includes:
This information is essential in helping you know whether the product that’s been marked down is worth investing in.
Is the product you’re looking for out of stock?
This is where the online stock alert feature comes in handy.
The online stock alert feature is reserved for users who have created an account with BrickSeek. This handy feature sends notifications when out-of-stock or hard-to-find items are available in a store near you. When a product you’re looking for is out of stock, BrickSeek will ask if you want to be alerted when the product is in stock.
For those in the retail arbitrage business, the online stock alert feature is a massive time-saver as you won’t have to hunt for a product physically. It also gives you an advantage over your competitors as you get notified first when popular and in-demand products arrive in stock.
With features like these, BrickSeek is definitely a tool you must include in your tool stack as an e-commerce store owner, especially if retail arbitrage is your primary business model.
As excellent a tool as BrickSeek may be, it’s always a good idea to look around for some alternatives. That’s why I want to make that search easier for you by highlighting some of the most popular BrickSeek alternatives.
Let’s get to them, shall we?
Dealspotr is one of the most popular BrickSeek alternatives and has been around since 2015. Dealspotr is a platform that finds coupon codes, discount sales, and promotions run by e-commerce stores listed in their store directory.
Besides their software that scours for deals, Dealspotr also has a large community of users who edit and verify the deals posted on the platform. This helps ensure all coupons and deals are current and legitimate. Another reason Dealspotr is so popular with users is that it rewards them for posting legitimate deals.
Another great BrickSeek alternative is Slickdeals.
Slickdeals is touted as the most trusted deals platform on the internet as real people source all deals. The community of deal seekers that power the platform is obsessed with uncovering the greatest deals and savings opportunities online.
What sets Slickdeals apart from other platforms is the vibrant community designed to make you feel like part of a tribe of like-minded people. Everyone on the platform can share, confirm, and comment on deals to make sure everyone benefits. You can also sign up to receive notifications of deals in your favorite categories.
Getting the best deals means finding the lowest-priced products. That’s exactly what PriceGrabber does.
PriceGrabber is a price-comparison site that allows you to compare prices on products in almost every category in retail. Whether you’re a merchant looking for inventory or a savvy shopper looking for a great deal, PriceGrabber is an excellent platform to turn to.
With retail e-commerce sales at $4.9 billion last year alone, there’s no better time than now to hop on the e-commerce bandwagon. To catch up to players who have been in the game for long, you need an ace up your sleeve.
BrickSeek might just be that ace you need to make your first e-commerce sale and many more.
Leverage the platform to find the best deals around, and you’ll soon grow a thriving e-commerce business. BrickSeek will also help you personalize your inventory as you use it to find out what your customers are looking for.
Have you ever used BrickSeek or its alternatives in your e-commerce business?
Not only are privacy policies mandated in most countries, but they’re also a great way to build trust by keeping your marketing tactics transparent. Even if you’re not required to have one, it’s a good idea to do so anyway.
Regardless of whether you operate on a desktop, mobile app, or website, you need to have accurate and honest privacy policies in place to guide your users.
Many countries mandate privacy policies be available to help citizens understand their information rights.
Here is an example of Disney complying with this law.
Here is an example of this from the Wells Fargo website.
In the U.S., the Gramm-Leach-Bliley Act mandates any businesses in the financial sector to provide honest statements about their collection and use of personal information.
Additionally, the Health Insurance Portability and Accountability Act (HIPAA) requires healthcare service providers to give written notice of their privacy practices.
Across the globe, many similar laws exist to protect the privacy of specific areas’ citizens. For example:
People care about their privacy and want to be in charge of their information. This is especially true online, where information is often collected and stored without a user’s knowledge.
It also shows you have procedures to handle their information properly, which can help them trust your business.
This ensures they are also compliant with any international laws while you use their services.
With this tool, you can also generate terms and conditions, cookie tracking policies, refund and return policies, disclaimers, and more.
You can also update your policy later if your terms change.
You can also create a refund policy or terms of service policy with this same tool.
It also creates policies meeting leading advertising networks’ and third-party applications’ requirements.
With this tool, you can also generate terms and conditions as well as disclaimer notices.
It’s effective for GDPR, CCPA, CalOPPA, Google Analytics, AdSense, e-commerce laws, and more.
You can create multiple policies for different platforms, helping to ensure you’re protected no matter where your services exist.
Hiring a lawyer, using legalese, and adhering to global marketing laws is no easy feat.