Facebook might have started as a way to connect college students, but today it is a full-fledged search engine, much like Google or Bing. The social media giant’s rise to search engine status includes the addition of advanced features, like Facebook search operators.
What are Facebook search operators, and why should you care about them?
Search operators are a powerful tool for filtering search results, but they also have added benefits for marketers and business owners.
Before we get into that, let’s first talk about what search operators are and why they matter.
Search operators are advanced search commands that make it easier to filter search results based on what you do (or don’t) want to see in search results.
For example, if you were looking up recipes for chicken soup but didn’t want to see results from Pinterest, you could use a search operator to remove Pinterest results by typing in:
“Chicken soup -pinterest”
Google uses a wide range of these search functions that make it easier to use the search engine, including:
You can also combine these commands if you want to get fancy. For example, you could use “@ neil patel OR kelsey jones” to search for social accounts for both Neil Patel and Kelsey Jones.
Search operators make it easier to find the exact data you are looking for, but they also come in handy for marketers.
Facebook used to have a feature called the Facebook Graph Search, which allowed users to search for specific content on the platform by using sentences rather than just keywords. It also allowed you to find who liked a page or visited a specific city.
Facebook Graph was changed in 2019, making it much harder to search the platform. Search operators, however, fill that gap by allowing users to search for highly specific content.
How can Facebook search operators help marketers? Here are a few ways you can use those advanced search features:
Facebook search operators use Boolean operators, which are the basis of database logic. In layperson’s terms, Boolean operators are terms that allow you to broaden or tighten the search results. For example, you could use AND to search for two search terms at the same time.
Below, I’ll cover how to perform each type of Facebook search, explain what information it will help you find, and explore how to use the search operators to grow your business.
I know it might sound complicated, but I promise it’s pretty simple, and the results are worth the effort.
Boolean searches don’t work using Facebook search, so you’ll need to use Google to perform all the searches we’re about to cover.
Using site: before the name of a site will display search results just for that specific website. Here’s how it works in practice. Type in site:facebook and then whatever search term you’re searching.
site:facebook.com my favorite murder podcast
This will display the results of groups or posts about the My Favorite Murder podcast.
Use this to find groups, pages, and users related to a specific topic. For example, if your target audience is small business owners, you could search for groups and pages for small business owners.
Pro tip: This search works for all websites, not just Facebook. Say you want to find a post from your favorite digital marketing blog or by a specific writer. Then you would perform a search for “site:
Using the AND Boolean search function, you can search for two terms simultaneously. For example, if you want to find information about digital marketing and small businesses, you would search:
site:facebook.com digital marketing AND small business
This will display search results related to both digital marketing and small businesses:
Perform competitive research for a specific niche or find groups your target audience belongs to on Facebook.
Similar to the AND function, this search operator allows you to find results for one term or another. Unlike AND, which requires both terms to be present, the OR function allows you to find results including either term.
Let’s say you have a software company that targets customers who have SaaS (software as a service) or those who have a membership site. You would search:
site:facebook.com SaaS OR membership sites
The results will display groups, pages, and posts related to SaaS or membership sites.
Research several competitors simultaneously or search for content related to your brand using both your official brand name and a misspelling or commonly used term.
For example, site:facebook.com Moz OR Hubspot would return terms related to both brand names.
What if you want to search for a specific term, but you keep getting unrelated results? The NOT Boolean function allows you to remove unrelated search terms.
For example, let’s say you are looking to hire a web developer, but you keep seeing results for designers. You would search:
site:facebook.com web developer NOT designer
The results will include videos, pages, and profiles related to web developers but not web designers.
Search for employees or more specific content related to your industry by excluding specific terms. You can also use it to narrow geographical areas with the same or similar names, such as Paris, Georgia NOT France.
Google and Facebook’s search features have gotten smarter in recent years, but sometimes they still don’t get it quite right. If you find your search results are slightly off, you can use the exact phrase match search operator.
This Boolean function tells search engines to only return matches that are precisely the same as your search.
To use this function, add quotation marks to the term you want to search.
site:facebook.com “mexican restaurant in kansas city”
A list of Mexican restaurants’ Facebook pages will appear in the SERPs, like this:
Remember this is an exact match search. The search engine won’t return results that deviate even slightly. Search results for “mexican restaurant in kansas city” versus “mexican restaurants in kansas city” could be extremely different.
Find competitors in your area or look for groups or videos related to a specific key term. It might also help you find UGC if your brand name is very similar to another brand or phrase.
What if you don’t know exactly what you are looking for? The fill-in-the-blank function might come in handy. For example, if you’re looking for a specific person but can’t quite remember their name, you can use an * (asterisk) to tell Google to fill in the blank.
Say you work for Hardrock Cafe and are looking for UGC. Some users might type in Hard Rock Cafe, while others might use Hardrock Cafe. The fill-in-the-blank search operator will return results for both.
Here’s how to use it:
site:facebook.com hard * cafe
Note that this will turn up more than just Hard Rock and HardRock; it returns any results that include Hard and Cafe, no matter what is between them.
Use the fill-in-the-blank function to find information about terms that are often misspelled or formatted differently, or if you can’t remember the exact spelling. This search operator is ideal when users might not remember the exact format of your brand name. It can also help with competitive research by broadening searches.
Facebook is a powerful tool for local SEO, with more than 1.85 billion daily active users in the United States alone. Using a search operator for local searches can help marketers and business owners find local businesses.
Say you are considering opening a coffee shop in the Rogers Park neighborhood of Chicago. You could use this search:
site:facebook.com coffee shop rogers park chicago
This returns a list of all the coffee shops in that neighborhood.
Local businesses can perform competitive analysis or market research to find local businesses in their niche. It might also help you to find brands for a cross-promotion strategy.
Search algorithms have come a long way in recent years. However, they aren’t perfect.
Facebook search operators let you filter and refine search results for competitive analysis, find content to share with your users, and even locate groups where your target audience hangs out.
If you want to improve your Facebook marketing strategy, search operators are another tool in your toolbelt.
Have you used Facebook search operators before? Which one is most useful?
Becoming a third-party seller isn’t the only way to make money on Amazon.
What if I told you there’s a way to get rid of the bulk of your seller admin and focus solely on helping a single customer who will sell your products for you?
Well, that’s what you can expect from Amazon’s Vendor Central.
We’ll take a deep dive into the platform and discuss:
Let’s get started!
Vendor Central is an invite-only platform where you can sell directly to Amazon as a supplier. It’s similar to Seller Central, where vendors can manage their purchase orders and product data from one central hub.
If you get an invite and sign up, the process works like this:
It’s a good option for businesses who don’t want to deal with selling directly to customers. However, the platform does have its challenges that you’ll need to consider when seeing if Vendor Central is a good fit.
The main difference between Amazon’s Vendor and Seller Central platforms is: who is selling the product.
With Vendor Central, you are selling to Amazon directly, and they are reselling your goods.
With Seller Central, you sell directly to Amazon users.
Here is a more detailed comparison between the two accounts:
Before you sign up, consider the pros and cons to see if joining will positively or negatively affect your business.
Here are some of the advantages of joining the Amazon Vendor Central platform:
As an Amazon Vendor, the customer will feel more confident in purchasing the product. You get the benefit of Amazon brand name recognition, which instills trust and makes it easier to close the sale.
While Amazon Marketing Services (AMS) is available on Seller Central, you’ll have access to more features as a vendor. It will allow you to create even stronger ad campaigns and drive traffic to your product pages.
As a Seller, you’re responsible for things like fulfilling direct customer orders, tax liabilities, lost inventory, and other business costs.
When you supply Amazon, your business model is simplified. All you need to focus on is fulfilling your purchase orders and billing Amazon. All of the other admin responsibilities fall away, and you don’t need to worry about servicing multiple buyers.
Amazon Vendors have the option to participate in programs like Subscribe & Save and Amazon Vine. Access to these programs can help boost reviews, your placement in organic search, and lead to more sales.
Here are some of the disadvantages of joining the Amazon Vendor Central platform:
Vendors do not have control over the price of the items. Amazon can adjust the pricing at any time, which could cost you additional revenue if margins are changed.
If you fail to meet Amazon’s specific logistical guidelines, it can quickly eat into your profits. For example, you need to maintain your stock levels and quickly fulfill your orders.
When you become a vendor, your products are shipped to customers in a standard brown Amazon box. You lose control over your brand and the ability to personalize the buyer experience.
While it’s great to have Amazon as a buyer, it comes with a big business risk if they’re your only customer. If you’re reliant on a single buyer, you could find yourself in trouble if Amazon stops using you as a vendor.
As you can see from the pros and cons of joining the platform, Vendor Central is not a good fit for everyone. It’s a much better option for manufacturers and wholesalers who want logistics, support, and returns handled by Amazon.
Becoming an Amazon Vendor isn’t as easy as setting up an account with Seller Central.
As I mentioned earlier, it’s an invitation-only platform. You can’t simply apply; you need an invite from Amazon first.
How do you get one?
Amazon has a global vendor recruitment team that searches for new brands and products to sell.
Generally, these recruiters look for:
If Amazon is interested in what you’re selling, you’ll get an email inviting you to join Vendor Central. The team will explain how the process works and the terms of business.
Once you agree to the terms, you’ll get access to a Vendor Central account, and you can start supplying Amazon directly.
Don’t rely on Amazon to do all the heavy lifting. Here are five things you can start doing today to boost your conversion rates and discoverability as a vendor.
Want to increase your sales? Make sure your items are eligible for Amazon Prime.
Prime members are loyal Amazon shoppers who pay $119 annually to access a slew of benefits, including faster shipping.
When you ensure your product is Prime-eligible, you’re opening yourself up to a pool of 126 million U.S. shoppers who are ready to shop more than an average Amazon user.
Don’t believe me? Prime members spend an average of $1,400 per year, while non-members spend $600.
With 4,000 sales made every minute on Amazon, how do you stand out and get some for your business?
By mastering the SEO for Amazon’s A9 algorithm.
Like other search engines, you can use basic SEO techniques to get your products to the top of search results.
To do this, you want to include search terms in the:
By taking the time to optimize your listings, you’re maximizing your products’ visibility and increasing your chances of a sale.
Reviews are the lifeblood of Amazon. The more 5-star ratings you have, the more the algorithm will recommend your product to potential customers.
Humans are also a bit like lemmings.
If we see a group of people raving about how great a product is, we are far more likely to make the purchase. It reinforces we are making a good decision, and we feel more confident the product will work.
In fact, 88 percent of customers say they rely on online reviews as much as personal recommendations.
In fact, 56 percent of customers will at least read four reviews before making a purchase.
It might take a while for all your SEO work and reviews to kick things off. While you wait, generate traffic to your product pages by advertising outside of Amazon.
Some of the ways you can drum up demand include:
Sponsored Product Ads are an excellent way to increase conversion rates and boost your product discoverability in organic search results.
You can set up automatic (great for PPC beginners!) and manual product ads in Seller Central.
How effective are these ads? On average SPAs have a conversion rate of about 10 percent.
Here are some of the ways you can gauge your success on the platform:
Set aside time each month to identify new keyword opportunities for your products and touch base with how you’re performing in the algorithm.
If you’ve noticed you have gone up or down in rankings, identify the cause to replicate it or adjust your strategy.
If you choose to create campaigns for your listings, use the results to create more powerful listings.
For example, you might find keywords from advertising reports that you’re not using. Add those to your existing campaigns and track if it improves your click-throughs and sales.
Here are some of the best ways to increase reviews for your listings as an Amazon Vendor:
One of the best and fastest ways to get reviews is with Amazon Vine. The program is open to sellers who have fewer than 30 reviews and an eligible ASIN.
What is an ASIN? It stands for Amazon Standard Identification Number. It’s a unique string of letters and numbers which is used for product identification in their catalog.
The vine program works like this:
You’ll send 30 products to 30 Vine Voices for free. These reviewers are hand-picked by Amazon for the program and are chosen for writing accurate and insightful reviews.
Once the reviewers receive your product, they’ll try it out, and write a review.
Amazon’s Early Reviewer Program is a good option for new sellers who have products with less than five reviews.
The platform incentivizes shoppers by offering a $1-$3 gift card in exchange for a review on a new product.
To enroll in the program, you’ll need to pay $60 per SKU. An SKU is a stock-keeping unit. It’s an identification code given to products and stores on Amazon.
Luckily, you aren’t charged until you receive your first review.
When you click the button, the customer is notified that you would like to hear their feedback.
Now, you’re probably thinking: “Does this ‘Request a Review’ feature actually work?”
In short, yes. According to Jungle Scout, within the first week of the feature’s launch, sellers who used the button saw a 94.7% increase in reviews.
Amazon Vendor Central is a great option if your business is the right fit. If you need help tweaking your account, I have a free Amazon training with checklists, tips, and a profitability calculator.
Feel like you need more help? Let us help you manage your Amazon Ad campaigns and stop wasting money on ads that aren’t bringing in more sales.
Do you think Amazon Vendor Central is the right fit for you?
Disclosure: This content is reader-supported, which means if you click on some of our links that we may earn a commission.
Make no mistake: running a website is hard.
There are so many areas to focus on, from content creation to admin, to maintaining a site via updates.
The good news is that WordPress maintenance services can take a load off users’ shoulders, keeping their sites up to date and allowing them to spend their time elsewhere.
These services offer support and can help with website downtime, theme modifications, site backups, and more.
I’ve put together a list of the best WordPress maintenance and management services to help you get started.
GoWP is an ideal WordPress maintenance service for agencies.
It positions itself as a white-label service, which allows an agency to layer its own branding and SOPs on top of the maintenance services GoWP provides as if those services are now part of the agency’s own back end.
The white-label focus allows GoWP to create a dedicated mailbox using a domain, provide help and support to all requests to that email, and share a white-labeled dashboard with clients.
On top of that, you have WordPress plugin updates, security monitoring, and automatic site backups with 90 days of offsite storage.
Other powerful features of GoWP include:
GoWP has four main tiers of pricing that come under the following sequential packages:
The second tier gives agencies access to a 24/7 team of experts, a support ticket dashboard, and Visual Validator WordPress updates.
The next tier jumps up in price but does provide you with a dedicated WordPress developer for it. Learn more at GoWP.
FixRunner is a great choice for dedicated tech support.
The service features monthly support time from two hours to four hours—this does depend on the plan you opt for—and additional help is available if you need it.
You’ll be able to use this support time to make all sorts of tweaks to a site, including full debugs, performance improvements, and more.
I was particularly impressed with FixRunner’s 30-day satisfaction guarantee that offers a full refund, no questions asked if you’re unhappy with the service.
FixRunner additionally offers:
The service provides plans for both small websites and bigger, enterprise-level ones. There are three core plans available for smaller websites:
For bigger websites or Enterprise-level business, we have the following:
If you’re a smaller website, I think the Rocket package is a good starting point–it includes support for online shops, on-page SEO optimization, and a faster response time for sites, making it a notable offering all around.
WP Buffs is a top maintenance service for those that want full confidence in their site’s security.
When users purchase the service, they’ll be able to use the iThemes Security plugin—considered to be one of the best security plugins available.
The plugin exists to protect a site from nasty malware and spam, but it’s also useful for its cache feature that improves the loading speed of a site—something crucially important for good rankings.
Users also have the option to back up their entire site with WP Buffs and store it in the cloud for extra peace of mind.
Other key features of WP Buffs include the following:
On the pricing front, WP Buffs offers multiple different plans. The four key ones are Maintain, Protect, Perform, and then a series of custom plans for those with advanced needs.
Itemized these are:
The iThemes Security Pro premium plugin is included from the second package onwards or the ‘Protect’ tier in this case. The third level of pricing, ‘Perform,’ includes four daily cloud backups, priority support, and complete malware removal.
Valet should be a top pick for those that run ecommerce stores.
It’s a comprehensive service that provides manual updates and includes uptime monitoring, security scanning, and full examinations of checkout workflows, all of which help ensure everything is running smoothly for your customers.
Some of the other highlights include:
The first paid plan with Valet starts at $300 per month and includes two hours of support.
Ecommerce store owners should check out the professional plan that costs $750 a month but includes five hours of dedicated support every month.
The top tier plan with Valet is the ‘Elite Plan’ that offers over ten hours of support each month, and this is quite clearly catered towards large companies that have the extra funding available.
General consultations with Valet are available and cost $175 per month.
SiteCare is the best option on my list for site performance optimization. If you want a service that will optimize a site so it loads as quickly as possible, this is your top choice.
SiteCare gets to work by first looking at aspects of a site that could be causing it to slow down. This can be due to anything from poorly optimized images to faulty plugins or a web host’s quality.
Once that’s done, the service implements a series of best practices, removing the website’s weaknesses step by step until it’s responsive and efficient.
SiteCare offers the following to those that use the service:
In terms of pricing, things are clear and simple. There are two key plans available: a basic plan and an advanced one.
The basic plan costs $79 a month and includes access to the essentials, such as daily backups, malware cleanup, and access to support.
The more advanced plan costs $299 a month, so quite a jump, but for that, you get access to custom development hours with a specialist and a few extras such as ecommerce support and Sucuri firewall.
Only want specific parts of a service? Well, The WP Butler is unique because it allows users to customize their service plan.
For example, maybe you’re just looking for caching and speed improvements but don’t require anything else.
Monthly services with The WP Butler include malware scans, daily or weekly backups, and plugin or theme updates.
The itemized one-off service includes everything from configuring HTTPS to a custom security inspection.
Additional features of The WP Butler include:
As there are quite a few options with The WP Butler, pricing varies significantly depending on what you need.
If the monthly packages are more suited to you, these come in the following tiers:
One-off services range from $100 to $250, and there’s even the option of a monthly retainer. With this, you pay for a set number of hours of development work each month. Lots to choose from here.
Before deciding which of these WordPress maintenance and management services to go for, it’s worth knowing how I chose them.
The first thing to mention is that there are two primary forms WordPress maintenance can take.
Generally speaking, there are WordPress maintenance services like the ones featured in this list, and there is “managed WordPress hosting.”
If a site is part of managed WordPress hosting, then there’s a good chance you won’t need maintenance service on top of that. Examples include WP Engine, Bluehost, SiteGround, and WordPress.com (not WordPress.org). If you’re hosting your WordPress site with any of these, maintenance services may not be necessary for you.
Since you’re reading this post, though, you’ve probably chosen to use a WordPress maintenance service outside of your hosting platform (or are hosting your site with a platform that doesn’t provide those services), so here are some of the features I looked at to pick out the best maintenance services.
It goes without saying how important security is for a site in the internet age. With the increase in threats and cyberattacks, knowing someone has got your back can bring great comfort.
Most of the maintenance services on this list include top security monitoring as part of their monthly packages, although not every service will. Some, for example, might include this as an optional extra.
How essential this is depends on the size of a company, but in most cases, monitoring a site for threats and knowing what to do if attacked is key. A maintenance service removes a great deal of worry here, so I think it’s a vital area to consider.
Site optimization is a broad term, but in the case of WordPress maintenance and management services, I’m mainly talking about making a site more responsive and quicker to load.
A slow website can lead to people leaving sites rapidly in today’s fast-paced world, not to mention that Google actively penalizes slower websites by pushing them down in the search results.
A WordPress maintenance service can optimize a site to load quickly, making it responsive and pleasurable to use. This is important for every single site on the internet.
Almost all of the WordPress maintenance services on this list include site optimization in some form, though the exact service carried out can vary.
A site that’s a victim of a cyberattack could find itself damaged and beyond repair—that’s where site backups come in. These allow users to restore a healthy and fully working version of said site.
In fact, it might not be a cyberattack, mistakes that delete files or whole databases can happen, sometimes inexplicably.
Having a maintenance service ready and waiting to install a healthy backup of a site if something goes wrong is beyond useful. It removes a lot of the stress from potentially losing everything.
Companies of most sizes will find this a vital feature, although site backups are easy enough to do if you’re an informed solopreneur—in the case of the latter, they might not need this particular service.
WordPress maintenance and management services can be crucially important to the right person. There’s a considerable amount of choice out there too, and knowing where to start can be difficult.
My list covers all of the key areas to consider:
These are respectable choices, and thinking about exact needs can help make the decision process a little bit quicker.
There’s a lot to think about when running a site, from site backups to security and optimization.
WordPress maintenance services will allow the process to become more manageable, saving precious time for use elsewhere.
The post Best WordPress Maintenance and Management Services appeared first on Neil Patel.
What’s in a review?
A lot, it turns out.
Reviews aren’t just about finding out what consumers think you’re doing right or where you can improve. They’re a highly useful marketing tool for drawing traffic, generating leads, and making conversions.
Let me show you why you should be scoping out reviews for your business.
With over 31 million small businesses in the US, consumers have a massive amount of choices. For businesses, this means it’s crucial to find ways to set your brand apart from competitors.
Reviews can help in three primary ways.
Reviews directly affect purchasing decisions: Around 95 percent of consumers check out online reviews before buying anything.
It’s not just your average consumer who cares about reviews, though. Over 41 percent of businesses use review websites before purchasing software—so reviews matter for B2B work, too.
Reviews empower buyers to make better-informed choices.
Generate traffic and build hype around your brand through customer reviews.
According to BrightLocal, roughly 87 percent of customers read reviews to help them find local businesses, especially new restaurants, hotels, or clothing stores.
What’s more, just one business review on a high-profile site can boost your traffic by 20 percent, and 10+ reviews generate up to 127 percent more traffic.
Think of online reviews as the new word of mouth.
Consumers want to know they can trust your brand, so who better to rely on than happy customers?
The more (positive) reviews and testimonials you have, the more likely prospective customers are to put their faith and money in your services.
Here’s another interesting fact. The BrightLocal research linked above shows 73 percent of customers don’t look at reviews from more than a month earlier.
This tells us we need to pursue reviews at every opportunity and incentivize customers to leave reviews if you haven’t received online feedback in a month or so.
While there’s no need to limit yourself to just one review site, don’t feel like you need to target every site on this list. Instead, pursue the ones best aligned with the services you offer and your target audience.
To help, I’ve broken this list into B2C and B2B review sites, depending on your target buyers.
Let’s start with B2C.
“B2C” businesses sell goods and services directly to consumers. If you’re a B2C business, opt for popular, high-traffic review sites to maximize your exposure. Here are 15 of the best.
Amazon isn’t just one of the first platforms to accept customer reviews. It’s also one of the most trusted sources for consumers looking for more info before buying something online.
Which? is an independent platform in the UK for reviewing everything from flooring to savings accounts. It’s one of the most trusted review sites online, so it’s worth targeting if you have products to sell.
Consumers can’t leave reviews without signing up for a paid account on the US-based Angie’s List, so the reviews are usually worthwhile—they have to really think before they sign up and write.
At ConsumerReports, unbiased experts test out tech products and write up informative, impartial reviews.
If you’re in entertainment, travel, or hospitality, check out Tripadvisor.
Yelp is a popular platform known for local business reviews.
If you sign up for Google Customer Reviews, verified buyers can rate and review your services.
Own a bar or restaurant? Chances are, someone’s already reviewed your business on Foursquare.
Yes, the “real” Yellow Pages (YP) is still around, though it’s online now rather than in hardcopy.
The Better Business Bureau (BBB) checks all businesses against a predetermined set of “best practices” for customer service. Companies receive ratings from A+ to F based on the business’ size compared to the number of positive reviews and customer complaints.
From collecting reviews to engaging with consumers, ConsumerAffairs helps you manage all your customer service needs.
Citysearch helps consumers find the best local businesses in their community, from restaurants to nail salons. If you’re a US business, it’s worth checking out this popular review site.
Yahoo! has partnered with Yext to create Localworks. It helps you manage business listings across over 70 directories, from Facebook to MapQuest, so you can quickly scale your marketing reach.
Influenster partners with brands to support product launch campaigns.
B2B companies target other businesses, not ordinary consumers. Since you’re targeting a different audience, it makes sense to pursue alternative review sites.
If there’s one thing these alternative sites have in common, it’s this: They’re highly credible. They’ve built their reputation on being a trusted source of verifiable information for professional audiences.
With that in mind, here are 10 top B2B review sites to pursue, depending on your product type.
FinancesOnline has two goals: Help vendors like you find clients and match businesses with the SaaS tools they need to grow their business.
Catered towards the SaaS marketplace, CompareCamp brings together multiple expert reviews and turns them into comprehensive product guides and educational materials.
Do you sell software? Then get on G2 Crowd. With over four million visitors and one million+ reviews, it’s a lively platform known for its reliable product reviews.
It’s quick and easy to claim your free profile.
Like G2 Crowd, TrustRadius is great for gathering feedback and using it to inform your product development.
GoodFirms is geared toward helping software firms and IT vendors manage their online reputations. If you’re a small business trying to build hype around your product in a competitive market, GoodFirms can help.
On Capterra, users share their software experiences with potential buyers. It’s an active community offering great exposure for vendors.
Glassdoor offers everyone, from budding employees to prospective investors, a glimpse into what it’s like to work for a company.
At SoftwareWorld, businesses search for products based on their needs, such as workflow automation or sales management.
With GetApp, users can shortlist business apps based on their budget, requirements, and current software stack. They can then read verified customer reviews to help them decide between the shortlisted options.
Businesses trust Software Advice for their personalized software recommendations and one-on-one telephone consultations.
Whether you’re running a B2C or B2B business, customer reviews can help increase your credibility with buyers and attract new prospects.
There’s no reason to limit yourself to just one or two review sites, either, so explore multiple options and decide which platforms are right for your marketing strategy.
If you need help deciding which sites to target, check out my consulting services.
Which review sites are you pursuing?
The post 25 Review Sites to Get More Reviews for Your Business appeared first on Neil Patel.