7 Advanced Facebook Search Operators

7 Advanced Facebook Search Operators

Facebook might have started as a way to connect college students, but today it is a full-fledged search engine, much like Google or Bing. The social media giant’s rise to search engine status includes the addition of advanced features, like Facebook search operators.

What are Facebook search operators, and why should you care about them?

Search operators are a powerful tool for filtering search results, but they also have added benefits for marketers and business owners.

Before we get into that, let’s first talk about what search operators are and why they matter.

What Are Search Operators?

Search operators are advanced search commands that make it easier to filter search results based on what you do (or don’t) want to see in search results.

For example, if you were looking up recipes for chicken soup but didn’t want to see results from Pinterest, you could use a search operator to remove Pinterest results by typing in:

“Chicken soup -pinterest”

facebook search operators - pinterest example

Google uses a wide range of these search functions that make it easier to use the search engine, including:

  • @: to search social media sites
  • $: to search for a price
  • : to leave a word out
  • “Quotes”: to search for an exact match
  • . . .: to search a range of numbers
  • OR: to combine searches
  • Site: to search a specific site
  • Related: to search for similar websites

You can also combine these commands if you want to get fancy. For example, you could use “@ neil patel OR kelsey jones” to search for social accounts for both Neil Patel and Kelsey Jones.

Search operators make it easier to find the exact data you are looking for, but they also come in handy for marketers.

4 Reasons to Use Facebook Search Operators

Facebook used to have a feature called the Facebook Graph Search, which allowed users to search for specific content on the platform by using sentences rather than just keywords. It also allowed you to find who liked a page or visited a specific city.

Facebook Graph was changed in 2019, making it much harder to search the platform. Search operators, however, fill that gap by allowing users to search for highly specific content.

How can Facebook search operators help marketers? Here are a few ways you can use those advanced search features:

  1. Research your competitors: See what your competition is up to, including what type of content they share and what topics they talk about. You can also find new competitors in your geographical area.
  2. Find content to share: Search for multiple topics or exact phrase matches to find content your audience will connect with.
  3. Find user-generated content (UGC): Search for your brand name (and common misspellings of your brand name) to find content users have shared about your brand, even if they didn’t tag you.
  4. Research your audience: Understanding who your audience is and what type of content they like can help you build a stronger relationship. Use Facebook search operators to find content on related topics or specific phrases.

7 Facebook Search Operators to Try (and How to Use Them)

Facebook search operators use Boolean operators, which are the basis of database logic. In layperson’s terms, Boolean operators are terms that allow you to broaden or tighten the search results. For example, you could use AND to search for two search terms at the same time.

Below, I’ll cover how to perform each type of Facebook search, explain what information it will help you find, and explore how to use the search operators to grow your business.

I know it might sound complicated, but I promise it’s pretty simple, and the results are worth the effort.

1. Basic Boolean Facebook Search

Boolean searches don’t work using Facebook search, so you’ll need to use Google to perform all the searches we’re about to cover.

Using site: before the name of a site will display search results just for that specific website. Here’s how it works in practice. Type in site:facebook and then whatever search term you’re searching.

Example:

site:facebook.com my favorite murder podcast

This will display the results of groups or posts about the My Favorite Murder podcast.

Facebook Search Operators to Try - Basic Boolean Facebook Search

How to Use This Facebook Search Operator to Grow Your Business

Use this to find groups, pages, and users related to a specific topic. For example, if your target audience is small business owners, you could search for groups and pages for small business owners.

Pro tip: This search works for all websites, not just Facebook. Say you want to find a post from your favorite digital marketing blog or by a specific writer. Then you would perform a search for “site: .”

2. Boolean Facebook Search for Two Terms Needing to Be Present

Using the AND Boolean search function, you can search for two terms simultaneously. For example, if you want to find information about digital marketing and small businesses, you would search:

site:facebook.com digital marketing AND small business

This will display search results related to both digital marketing and small businesses:

Facebook Search Operators to Try - Basic Boolean Facebook Search for Two Terms Needing to Be Present

How to Use This Facebook Search Operator to Grow Your Business

Perform competitive research for a specific niche or find groups your target audience belongs to on Facebook.

3. Boolean Facebook Search for One of Two Terms Needing to Be Present

Similar to the AND function, this search operator allows you to find results for one term or another. Unlike AND, which requires both terms to be present, the OR function allows you to find results including either term.

Let’s say you have a software company that targets customers who have SaaS (software as a service) or those who have a membership site. You would search:

site:facebook.com SaaS OR membership sites

The results will display groups, pages, and posts related to SaaS or membership sites.

How to Use This Facebook Search Operator to Grow Your Business

Research several competitors simultaneously or search for content related to your brand using both your official brand name and a misspelling or commonly used term.

For example, site:facebook.com Moz OR Hubspot would return terms related to both brand names.

4. Boolean Facebook Search for Terms That Should Not Be Present

What if you want to search for a specific term, but you keep getting unrelated results? The NOT Boolean function allows you to remove unrelated search terms.

For example, let’s say you are looking to hire a web developer, but you keep seeing results for designers. You would search:

site:facebook.com web developer NOT designer

The results will include videos, pages, and profiles related to web developers but not web designers.

How to Use This Facebook Search Operator to Grow Your Business

Search for employees or more specific content related to your industry by excluding specific terms. You can also use it to narrow geographical areas with the same or similar names, such as Paris, Georgia NOT France.

5. Boolean Facebook Search for Exact Phrase

Google and Facebook’s search features have gotten smarter in recent years, but sometimes they still don’t get it quite right. If you find your search results are slightly off, you can use the exact phrase match search operator.

This Boolean function tells search engines to only return matches that are precisely the same as your search.

To use this function, add quotation marks to the term you want to search.

Example:

site:facebook.com “mexican restaurant in kansas city”

A list of Mexican restaurants’ Facebook pages will appear in the SERPs, like this:

Facebook Search Operators to Try - Basic Boolean Facebook Search for Exact Phrase

Remember this is an exact match search. The search engine won’t return results that deviate even slightly. Search results for “mexican restaurant in kansas city” versus “mexican restaurants in kansas city” could be extremely different.

How to Use This Facebook Search Operator to Grow Your Business

Find competitors in your area or look for groups or videos related to a specific key term. It might also help you find UGC if your brand name is very similar to another brand or phrase.

6. Boolean Facebook Search to Fill in Blanks

What if you don’t know exactly what you are looking for? The fill-in-the-blank function might come in handy. For example, if you’re looking for a specific person but can’t quite remember their name, you can use an * (asterisk) to tell Google to fill in the blank.

Say you work for Hardrock Cafe and are looking for UGC. Some users might type in Hard Rock Cafe, while others might use Hardrock Cafe. The fill-in-the-blank search operator will return results for both.

Here’s how to use it:

site:facebook.com hard * cafe

Note that this will turn up more than just Hard Rock and HardRock; it returns any results that include Hard and Cafe, no matter what is between them.

Facebook Search Operators to Try - Basic Boolean Facebook Search to Fill In Blanks

How to Use This Facebook Search Operator to Grow Your Business

Use the fill-in-the-blank function to find information about terms that are often misspelled or formatted differently, or if you can’t remember the exact spelling. This search operator is ideal when users might not remember the exact format of your brand name. It can also help with competitive research by broadening searches.

7. Boolean Facebook Search for Local Businesses

Facebook is a powerful tool for local SEO, with more than 1.85 billion daily active users in the United States alone. Using a search operator for local searches can help marketers and business owners find local businesses.

Say you are considering opening a coffee shop in the Rogers Park neighborhood of Chicago. You could use this search:

site:facebook.com coffee shop rogers park chicago

This returns a list of all the coffee shops in that neighborhood.

How to Use This Facebook Search Operator to Grow Your Business

Local businesses can perform competitive analysis or market research to find local businesses in their niche. It might also help you to find brands for a cross-promotion strategy

Conclusion

Search algorithms have come a long way in recent years. However, they aren’t perfect.

Facebook search operators let you filter and refine search results for competitive analysis, find content to share with your users, and even locate groups where your target audience hangs out.

If you want to improve your Facebook marketing strategy, search operators are another tool in your toolbelt. 

Have you used Facebook search operators before? Which one is most useful?

The post 7 Advanced Facebook Search Operators appeared first on Neil Patel.

A Starter Guide to Amazon Vendor Central

A Starter Guide to Amazon Vendor Central

Becoming a third-party seller isn’t the only way to make money on Amazon.

What if I told you there’s a way to get rid of the bulk of your seller admin and focus solely on helping a single customer who will sell your products for you?

Well, that’s what you can expect from Amazon’s Vendor Central.

We’ll take a deep dive into the platform and discuss:

  • What is Vendor Central, and how to get an invite.
  • The main differences between Seller Central and Vendor Central.
  • The benefits and disadvantages of becoming a vendor.
  • How to measure your success on the platform and more.

Let’s get started!

What Is Amazon Vendor Central?

Vendor Central is an invite-only platform where you can sell directly to Amazon as a supplier. It’s similar to Seller Central, where vendors can manage their purchase orders and product data from one central hub.

If you get an invite and sign up, the process works like this:

  1. Amazon will place a purchase order with you.
  2. You’ll send the stock.
  3. Amazon pays you and is responsible for selling the items.

It’s a good option for businesses who don’t want to deal with selling directly to customers. However, the platform does have its challenges that you’ll need to consider when seeing if Vendor Central is a good fit.

Amazon Vendor Central vs. Seller Center

The main difference between Amazon’s Vendor and Seller Central platforms is: who is selling the product.

With Vendor Central, you are selling to Amazon directly, and they are reselling your goods.

With Seller Central, you sell directly to Amazon users.

Here is a more detailed comparison between the two accounts:

Vendor Central:

  • invitation only
  • you sell directly to Amazon
  • Amazon controls the price of items
  • fixed logistical options
  • more advertising options

Seller Central:

  • anyone can sign up
  • you sell directly to customers
  • you control the retail price
  • flexible logistical options
  • fewer advertising options

Advantages and Disadvantages of Joining Amazon Vendor Central

Before you sign up, consider the pros and cons to see if joining will positively or negatively affect your business.

Here are some of the advantages of joining the Amazon Vendor Central platform:

Consumer Trust

As an Amazon Vendor, the customer will feel more confident in purchasing the product. You get the benefit of Amazon brand name recognition, which instills trust and makes it easier to close the sale.

More Advertising Options

While Amazon Marketing Services (AMS) is available on Seller Central, you’ll have access to more features as a vendor. It will allow you to create even stronger ad campaigns and drive traffic to your product pages.

The Selling Process Is Simplified

As a Seller, you’re responsible for things like fulfilling direct customer orders, tax liabilities, lost inventory, and other business costs.

When you supply Amazon, your business model is simplified. All you need to focus on is fulfilling your purchase orders and billing Amazon. All of the other admin responsibilities fall away, and you don’t need to worry about servicing multiple buyers.

Exclusive Promotional Programs

Amazon Vendors have the option to participate in programs like Subscribe & Save and Amazon Vine. Access to these programs can help boost reviews, your placement in organic search, and lead to more sales.

Here are some of the disadvantages of joining the Amazon Vendor Central platform:

Price Control

Vendors do not have control over the price of the items. Amazon can adjust the pricing at any time, which could cost you additional revenue if margins are changed.

Logistical Requirements

If you fail to meet Amazon’s specific logistical guidelines, it can quickly eat into your profits. For example, you need to maintain your stock levels and quickly fulfill your orders.

Loss of Brand Messaging

When you become a vendor, your products are shipped to customers in a standard brown Amazon box. You lose control over your brand and the ability to personalize the buyer experience.

Your Sales Channel Is Limited

While it’s great to have Amazon as a buyer, it comes with a big business risk if they’re your only customer. If you’re reliant on a single buyer, you could find yourself in trouble if Amazon stops using you as a vendor.

As you can see from the pros and cons of joining the platform, Vendor Central is not a good fit for everyone. It’s a much better option for manufacturers and wholesalers who want logistics, support, and returns handled by Amazon.

How to Join Amazon Vendor Central

Becoming an Amazon Vendor isn’t as easy as setting up an account with Seller Central.

As I mentioned earlier, it’s an invitation-only platform. You can’t simply apply; you need an invite from Amazon first.

How do you get one?

Amazon has a global vendor recruitment team that searches for new brands and products to sell.

Generally, these recruiters look for:

  • Sellers with high sales on Seller Central.
  • Marketplace sellers with popular products.
  • Exhibitors at trade shows and fairs with interesting products.

If Amazon is interested in what you’re selling, you’ll get an email inviting you to join Vendor Central. The team will explain how the process works and the terms of business.

Once you agree to the terms, you’ll get access to a Vendor Central account, and you can start supplying Amazon directly.

5 Tips to Be Successful As a Member of Amazon Vendor Central

Don’t rely on Amazon to do all the heavy lifting. Here are five things you can start doing today to boost your conversion rates and discoverability as a vendor.

1. Send Your Inventory to Amazon FBA Fulfillment Centers

Want to increase your sales? Make sure your items are eligible for Amazon Prime.

Prime members are loyal Amazon shoppers who pay $119 annually to access a slew of benefits, including faster shipping.

When you ensure your product is Prime-eligible, you’re opening yourself up to a pool of 126 million U.S. shoppers who are ready to shop more than an average Amazon user.

Don’t believe me? Prime members spend an average of $1,400 per year, while non-members spend $600.

2. Improve Your Amazon SEO

amazon vendor central SEO

With 4,000 sales made every minute on Amazon, how do you stand out and get some for your business?

By mastering the SEO for Amazon’s A9 algorithm.

Like other search engines, you can use basic SEO techniques to get your products to the top of search results.

To do this, you want to include search terms in the:

  • product title
  • backend keywords
  • brand name
  • product listing description

By taking the time to optimize your listings, you’re maximizing your products’ visibility and increasing your chances of a sale.

3. Increase Your Number of Reviews

Reviews are the lifeblood of Amazon. The more 5-star ratings you have, the more the algorithm will recommend your product to potential customers.

Humans are also a bit like lemmings.

If we see a group of people raving about how great a product is, we are far more likely to make the purchase. It reinforces we are making a good decision, and we feel more confident the product will work.

In fact, 88 percent of customers say they rely on online reviews as much as personal recommendations.

In fact, 56 percent of customers will at least read four reviews before making a purchase.

4. Don’t Rely Solely on Amazon Traffic

It might take a while for all your SEO work and reviews to kick things off. While you wait, generate traffic to your product pages by advertising outside of Amazon.

Some of the ways you can drum up demand include:

5. Run Sponsored Product Ads on Amazon

amazoon vendor central - run sponsored ads

Sponsored Product Ads are an excellent way to increase conversion rates and boost your product discoverability in organic search results.

You can set up automatic (great for PPC beginners!) and manual product ads in Seller Central.

How effective are these ads? On average SPAs have a conversion rate of about 10 percent.

How to Measure Your Success on Amazon Vendor Central

Here are some of the ways you can gauge your success on the platform:

Keyword Research and Monitoring

Set aside time each month to identify new keyword opportunities for your products and touch base with how you’re performing in the algorithm.

If you’ve noticed you have gone up or down in rankings, identify the cause to replicate it or adjust your strategy.

Advertising Analytics

If you choose to create campaigns for your listings, use the results to create more powerful listings.

For example, you might find keywords from advertising reports that you’re not using. Add those to your existing campaigns and track if it improves your click-throughs and sales.

How to Get Product Reviews on Amazon Vendor Central

amazon vendor central reviews

Here are some of the best ways to increase reviews for your listings as an Amazon Vendor:

Amazon Vine Program

One of the best and fastest ways to get reviews is with Amazon Vine. The program is open to sellers who have fewer than 30 reviews and an eligible ASIN.

What is an ASIN? It stands for Amazon Standard Identification Number. It’s a unique string of letters and numbers which is used for product identification in their catalog.

The vine program works like this:

You’ll send 30 products to 30 Vine Voices for free. These reviewers are hand-picked by Amazon for the program and are chosen for writing accurate and insightful reviews.

Once the reviewers receive your product, they’ll try it out, and write a review.

Sign Up for the Amazon Early Reviewer Program

Amazon’s Early Reviewer Program is a good option for new sellers who have products with less than five reviews.

The platform incentivizes shoppers by offering a $1-$3 gift card in exchange for a review on a new product.

To enroll in the program, you’ll need to pay $60 per SKU. An SKU is a stock-keeping unit. It’s an identification code given to products and stores on Amazon.

Luckily, you aren’t charged until you receive your first review.

Use the Request a Review Button in Seller Central

Inside Seller Central, you can request a view from customers inside Order Reports. The feature allows you to send one follow-up email to shoppers within four to 30 days of purchase.

When you click the button, the customer is notified that you would like to hear their feedback.

Now, you’re probably thinking: “Does this ‘Request a Review’ feature actually work?”

In short, yes. According to Jungle Scout, within the first week of the feature’s launch, sellers who used the button saw a 94.7% increase in reviews.

Conclusion

Amazon Vendor Central is a great option if your business is the right fit. If you need help tweaking your account, I have a free Amazon training with checklists, tips, and a profitability calculator.

Feel like you need more help? Let us help you manage your Amazon Ad campaigns and stop wasting money on ads that aren’t bringing in more sales.

Do you think Amazon Vendor Central is the right fit for you?

The post A Starter Guide to Amazon Vendor Central appeared first on Neil Patel.

Best WordPress Maintenance and Management Services

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Make no mistake: running a website is hard.

There are so many areas to focus on, from content creation to admin, to maintaining a site via updates.

The good news is that WordPress maintenance services can take a load off users’ shoulders, keeping their sites up to date and allowing them to spend their time elsewhere.

These services offer support and can help with website downtime, theme modifications, site backups, and more.

I’ve put together a list of the best WordPress maintenance and management services to help you get started.

#1 – GoWP — The Best For Agencies

GoWP is an ideal WordPress maintenance service for agencies.

It positions itself as a white-label service, which allows an agency to layer its own branding and SOPs on top of the maintenance services GoWP provides as if those services are now part of the agency’s own back end. 

The white-label focus allows GoWP to create a dedicated mailbox using a domain, provide help and support to all requests to that email, and share a white-labeled dashboard with clients.

On top of that, you have WordPress plugin updates, security monitoring, and automatic site backups with 90 days of offsite storage.

Other powerful features of GoWP include:

  • Unlimited content edits
  • Dedicated account manager (premium)
  • Dedicated WordPress developer (premium)
  • Daily security scans and malware cleanup
  • White-label help desk

GoWP has four main tiers of pricing that come under the following sequential packages:

  • Maintenance / $29 monthly per site       
  • Content Edits / $79 monthly per site       
  • Page Builds / $1299 monthly per site      
  • Dedicated Developer / $2299 monthly per site

The second tier gives agencies access to a 24/7 team of experts, a support ticket dashboard, and Visual Validator WordPress updates.

The next tier jumps up in price but does provide you with a dedicated WordPress developer for it. Learn more at GoWP.

#2 – FixRunner — The Best For Tech Support

FixRunner is a great choice for dedicated tech support.

The service features monthly support time from two hours to four hours—this does depend on the plan you opt for—and additional help is available if you need it.

You’ll be able to use this support time to make all sorts of tweaks to a site, including full debugs, performance improvements, and more.

I was particularly impressed with FixRunner’s 30-day satisfaction guarantee that offers a full refund, no questions asked if you’re unhappy with the service.

FixRunner additionally offers:

  • Speed Optimization
  • WordPress core updates
  • Plug-in and theme updates
  • Uptime monitoring
  • Security scans

The service provides plans for both small websites and bigger, enterprise-level ones. There are three core plans available for smaller websites:

  • Premium / Monthly, quarterly, or yearly / $69 monthly
  • Rocket / Monthly, quarterly, or yearly / $99 monthly
  • Advance / Monthly, quarterly, or yearly / $179 monthly

For bigger websites or Enterprise-level business, we have the following:

  • Advance + / Monthly or quarterly / $300 monthly
  • Advance ++ / Monthly or quarterly / $500 monthly
  • Custom / Monthly or quarterly / Call for price

If you’re a smaller website, I think the Rocket package is a good starting point–it includes support for online shops, on-page SEO optimization, and a faster response time for sites, making it a notable offering all around.

#3 – WP Buffs — The Best For Site Security

WP Buffs is a top maintenance service for those that want full confidence in their site’s security.

When users purchase the service, they’ll be able to use the iThemes Security plugin—considered to be one of the best security plugins available.

The plugin exists to protect a site from nasty malware and spam, but it’s also useful for its cache feature that improves the loading speed of a site—something crucially important for good rankings.

Users also have the option to back up their entire site with WP Buffs and store it in the cloud for extra peace of mind.

Other key features of WP Buffs include the following:

  • 24/7 site edits
  • Speed optimization
  • Ongoing security
  • Weekly updates
  • Emergency 24/7 support

On the pricing front, WP Buffs offers multiple different plans. The four key ones are Maintain, Protect, Perform, and then a series of custom plans for those with advanced needs.

Itemized these are:

  • Maintain / Annual or monthly / $56 a month billed yearly
  • Protect / Annual or monthly / $123 a month billed yearly
  • Perform / Annual or monthly / $164 a month billed yearly
  • Custom / Annual or monthly / starts at $290 a month billed yearly

The iThemes Security Pro premium plugin is included from the second package onwards or the ‘Protect’ tier in this case. The third level of pricing, ‘Perform,’ includes four daily cloud backups, priority support, and complete malware removal.

#4 – Valet — The Best For Ecommerce Store Owners

Valet should be a top pick for those that run ecommerce stores.

It’s a comprehensive service that provides manual updates and includes uptime monitoring, security scanning, and full examinations of checkout workflows, all of which help ensure everything is running smoothly for your customers.

Some of the other highlights include:

  • Code checks
  • Reports and analysis
  • Remediation for website accessibility
  • Up to five hours of dedicated support per month

The first paid plan with Valet starts at $300 per month and includes two hours of support.

Ecommerce store owners should check out the professional plan that costs $750 a month but includes five hours of dedicated support every month.

The top tier plan with Valet is the ‘Elite Plan’ that offers over ten hours of support each month, and this is quite clearly catered towards large companies that have the extra funding available.

General consultations with Valet are available and cost $175 per month.

#5 – SiteCare — The Best For Performance Optimization

SiteCare is the best option on my list for site performance optimization. If you want a service that will optimize a site so it loads as quickly as possible, this is your top choice.

SiteCare gets to work by first looking at aspects of a site that could be causing it to slow down. This can be due to anything from poorly optimized images to faulty plugins or a web host’s quality.

Once that’s done, the service implements a series of best practices, removing the website’s weaknesses step by step until it’s responsive and efficient.

SiteCare offers the following to those that use the service:

  • Hack cleanups
  • Daily backups
  • Real-time monitoring
  • Theme and plugin updates
  • Mobile optimization

In terms of pricing, things are clear and simple. There are two key plans available: a basic plan and an advanced one.

The basic plan costs $79 a month and includes access to the essentials, such as daily backups, malware cleanup, and access to support.

The more advanced plan costs $299 a month, so quite a jump, but for that, you get access to custom development hours with a specialist and a few extras such as ecommerce support and Sucuri firewall.

#6 – The WP Butler — The Best For Custom Plans

Only want specific parts of a service? Well, The WP Butler is unique because it allows users to customize their service plan.

For example, maybe you’re just looking for caching and speed improvements but don’t require anything else.

Monthly services with The WP Butler include malware scans, daily or weekly backups, and plugin or theme updates.

The itemized one-off service includes everything from configuring HTTPS to a custom security inspection.

Additional features of The WP Butler include:

  • Weekly site reviews
  • Uptime monitoring
  • 30 minutes of development time on retainer
  • Emergency site restoration
  • Security plugin configuration

As there are quite a few options with The WP Butler, pricing varies significantly depending on what you need.

If the monthly packages are more suited to you, these come in the following tiers:

  • The Basics / $39 a month
  • The Solopreneur / $69 a month
  • The Small Business / $129 a month
  • The Company / $299 a month
  • The Enterprise / $599 a month

One-off services range from $100 to $250, and there’s even the option of a monthly retainer. With this, you pay for a set number of hours of development work each month. Lots to choose from here.

What I Looked at To Find the Best WordPress Maintenance and Management Services

Before deciding which of these WordPress maintenance and management services to go for, it’s worth knowing how I chose them.

The first thing to mention is that there are two primary forms WordPress maintenance can take.

Generally speaking, there are WordPress maintenance services like the ones featured in this list, and there is “managed WordPress hosting.”

If a site is part of managed WordPress hosting, then there’s a good chance you won’t need maintenance service on top of that. Examples include WP Engine, Bluehost, SiteGround, and WordPress.com (not WordPress.org). If you’re hosting your WordPress site with any of these, maintenance services may not be necessary for you. 

Since you’re reading this post, though, you’ve probably chosen to use a WordPress maintenance service outside of your hosting platform (or are hosting your site with a platform that doesn’t provide those services), so here are some of the features I looked at to pick out the best maintenance services. 

Security Monitoring

It goes without saying how important security is for a site in the internet age. With the increase in threats and cyberattacks, knowing someone has got your back can bring great comfort.

Most of the maintenance services on this list include top security monitoring as part of their monthly packages, although not every service will. Some, for example, might include this as an optional extra.

How essential this is depends on the size of a company, but in most cases, monitoring a site for threats and knowing what to do if attacked is key. A maintenance service removes a great deal of worry here, so I think it’s a vital area to consider.

Site Optimization

Site optimization is a broad term, but in the case of WordPress maintenance and management services, I’m mainly talking about making a site more responsive and quicker to load.

A slow website can lead to people leaving sites rapidly in today’s fast-paced world, not to mention that Google actively penalizes slower websites by pushing them down in the search results.

A WordPress maintenance service can optimize a site to load quickly, making it responsive and pleasurable to use. This is important for every single site on the internet.

Almost all of the WordPress maintenance services on this list include site optimization in some form, though the exact service carried out can vary.

Backups

A site that’s a victim of a cyberattack could find itself damaged and beyond repair—that’s where site backups come in. These allow users to restore a healthy and fully working version of said site.

In fact, it might not be a cyberattack, mistakes that delete files or whole databases can happen, sometimes inexplicably.

Having a maintenance service ready and waiting to install a healthy backup of a site if something goes wrong is beyond useful. It removes a lot of the stress from potentially losing everything.

Companies of most sizes will find this a vital feature, although site backups are easy enough to do if you’re an informed solopreneur—in the case of the latter, they might not need this particular service.

Conclusion

WordPress maintenance and management services can be crucially important to the right person. There’s a considerable amount of choice out there too, and knowing where to start can be difficult.

My list covers all of the key areas to consider:

  • GoWP — The Best For Agencies
  • FixRunner — The Best For Tech Support
  • WP Buffs — The Best For Site Security
  • Valet — The Best For Ecommerce Store Owners
  • WP Site Care — The Best For Performance Optimization
  • The WP Butler — The Best For Custom Plans

These are respectable choices, and thinking about exact needs can help make the decision process a little bit quicker.

There’s a lot to think about when running a site, from site backups to security and optimization.

WordPress maintenance services will allow the process to become more manageable, saving precious time for use elsewhere.

The post Best WordPress Maintenance and Management Services appeared first on Neil Patel.

25 Review Sites to Get More Reviews for Your Business

25 Review Sites to Get More Reviews for Your Business

What’s in a review?

A lot, it turns out.

Reviews aren’t just about finding out what consumers think you’re doing right or where you can improve. They’re a highly useful marketing tool for drawing traffic, generating leads, and making conversions.

Let me show you why you should be scoping out reviews for your business.

Why It’s Important for Your Business to Get Reviewed

With over 31 million small businesses in the US, consumers have a massive amount of choices. For businesses, this means it’s crucial to find ways to set your brand apart from competitors.

Reviews can help in three primary ways.

1. Purchasing Decisions

Reviews directly affect purchasing decisions: Around 95 percent of consumers check out online reviews before buying anything.

It’s not just your average consumer who cares about reviews, though. Over 41 percent of businesses use review websites before purchasing software—so reviews matter for B2B work, too.

Reviews empower buyers to make better-informed choices.

2. Brand Awareness

Generate traffic and build hype around your brand through customer reviews.

According to BrightLocal, roughly 87 percent of customers read reviews to help them find local businesses, especially new restaurants, hotels, or clothing stores.

What’s more, just one business review on a high-profile site can boost your traffic by 20 percent, and 10+ reviews generate up to 127 percent more traffic.

Think of online reviews as the new word of mouth.

3. Customer Trust

Consumers want to know they can trust your brand, so who better to rely on than happy customers?

The more (positive) reviews and testimonials you have, the more likely prospective customers are to put their faith and money in your services.

Here’s another interesting fact. The BrightLocal research linked above shows 73 percent of customers don’t look at reviews from more than a month earlier.

This tells us we need to pursue reviews at every opportunity and incentivize customers to leave reviews if you haven’t received online feedback in a month or so.

25 Review Sites to Earn More Customer Reviews

While there’s no need to limit yourself to just one review site, don’t feel like you need to target every site on this list. Instead, pursue the ones best aligned with the services you offer and your target audience.

To help, I’ve broken this list into B2C and B2B review sites, depending on your target buyers.

Let’s start with B2C.

B2C Review Sites

“B2C” businesses sell goods and services directly to consumers. If you’re a B2C business, opt for popular, high-traffic review sites to maximize your exposure. Here are 15 of the best.

1. Amazon Customer Reviews

Amazon isn’t just one of the first platforms to accept customer reviews. It’s also one of the most trusted sources for consumers looking for more info before buying something online.

  • Open an Amazon Seller Account and encourage buyers to leave feedback.
  • Amazon deducts a referral fee from every sale you make through the platform.

2. Which?

Which? is an independent platform in the UK for reviewing everything from flooring to savings accounts. It’s one of the most trusted review sites online, so it’s worth targeting if you have products to sell.

  • The audience is consumers looking for impartial, reliable reviews from an expert team.
  • You can’t submit items for review, but you can contact the Which? team to give them more information about your products.

3. Angie’s List

Consumers can’t leave reviews without signing up for a paid account on the US-based Angie’s List, so the reviews are usually worthwhile—they have to really think before they sign up and write.

  • Businesses must be certified home service providers to sign up.
  • You can easily request feedback and reviews straight through the platform.
Review Sites to Earn More Customer Reviews  - Angie's List

4. ConsumerReports

At ConsumerReports, unbiased experts test out tech products and write up informative, impartial reviews.

  • If you have a physical product to sell, ConsumerReports can review it.
  • Since it’s an independent nonprofit, consumers trust this platform.

5. Tripadvisor

If you’re in entertainment, travel, or hospitality, check out Tripadvisor.

  • It’s the world’s biggest travel website, trusted by audiences worldwide.
  • That said, it’s hard to verify reviews and remove potentially fraudulent ones.
Review Sites to Earn More Customer Reviews  - TripAdvisor

6. Yelp

Yelp is a popular platform known for local business reviews.

  • It’s free to list on Yelp.
  • Yelp is especially useful if you’re in the home and local services market.

7. Google Customer Reviews

If you sign up for Google Customer Reviews, verified buyers can rate and review your services.

  • Sign up for a Google Merchant Account to get started.
  • Add the Google brand badge and your seller rating to your website for enhanced credibility.

8. Foursquare

Own a bar or restaurant? Chances are, someone’s already reviewed your business on Foursquare.

  • Optimize your listing with social media links and menu details to help persuade customers to choose your business.
  • The downside? It’s not always easy to identify and remove “fake” bad reviews.
Review Sites to Earn More Customer Reviews  - Foursquare

9. The Yellow Pages

Yes, the “real” Yellow Pages (YP) is still around, though it’s online now rather than in hardcopy.

  • The YP is still a popular search option, especially for older populations.
  • It’s free to list on the YP, though you can pay for a top spot in the search results.

10. The Better Business Bureau

The Better Business Bureau (BBB) checks all businesses against a predetermined set of “best practices” for customer service. Companies receive ratings from A+ to F based on the business’ size compared to the number of positive reviews and customer complaints.

  • More than five million companies are already listed with the BBB.
  • An A+ BBB rating can boost your credibility among consumers.

11. Manta

If you’re a small B2C business looking to grow your customer base, Manta can help. If you’re one of 36 percent of small businesses without websites, it could boost your web presence.

  • Manta works best for small businesses targeting local consumers.
  • It’s free to list, so even if you use other platforms like Google My Business, there’s no financial harm from signing up.

12. ConsumerAffairs

From collecting reviews to engaging with consumers, ConsumerAffairs helps you manage all your customer service needs.

  • Start the process by opening a free business account.
  • It’s most suited for SMBs offering financial or subscription-based products, like home insurance or gym memberships.

13. Citysearch

Citysearch helps consumers find the best local businesses in their community, from restaurants to nail salons. If you’re a US business, it’s worth checking out this popular review site.

  • It’s free to sign up, but it’s a little convoluted. You need to sign up on Data Axle.
  • It takes around two months for your listing to go live.

14. Yahoo! Local Listings

Yahoo! has partnered with Yext to create Localworks. It helps you manage business listings across over 70 directories, from Facebook to MapQuest, so you can quickly scale your marketing reach.

  • Pursue reviews across multiple sites and manage them from the Localworks platform.
  • Standard packages start at $23.30 per month, and it’s quick to get started.

15. Influenster

Influenster partners with brands to support product launch campaigns.

  • You can run highly-targeted sampling programs to help generate buzz around your products and brand.
  • If you’re targeting younger audiences and product campaigns align with your marketing strategy, sign up with their parent company, Bazaarvoice, to get started.
Review Sites to Earn More Customer Reviews  - Influenster

B2B Review Sites

B2B companies target other businesses, not ordinary consumers. Since you’re targeting a different audience, it makes sense to pursue alternative review sites.

If there’s one thing these alternative sites have in common, it’s this: They’re highly credible. They’ve built their reputation on being a trusted source of verifiable information for professional audiences.

With that in mind, here are 10 top B2B review sites to pursue, depending on your product type.

16. FinancesOnline

FinancesOnline has two goals: Help vendors like you find clients and match businesses with the SaaS tools they need to grow their business.

  • Reviews are verified, unbiased, and comprehensive.
  • There’s no guarantee you’ll be listed on the site. You need to apply to create a listing, and the team will get back to you.

17. CompareCamp

Catered towards the SaaS marketplace, CompareCamp brings together multiple expert reviews and turns them into comprehensive product guides and educational materials.

  • CompareCamp offers the kind of rounded, deep-dive into your software that’s hard to find elsewhere.
  • It’s a leading, highly respected B2B product review platform.
  • Simply contact the team to request a review.

18. G2 Crowd

Do you sell software? Then get on G2 Crowd. With over four million visitors and one million+ reviews, it’s a lively platform known for its reliable product reviews.

  • G2 users are highly engaged and love giving opinions on all aspects of your software.
  • Turn your best reviews into social media posts to draw more traffic.

It’s quick and easy to claim your free profile.

Review Sites to Earn More Customer Reviews  - G2 Crowd

19. TrustRadius

Like G2 Crowd, TrustRadius is great for gathering feedback and using it to inform your product development.

  • It’s best for enterprise-level SaaS tools. The audience is more niche than G2.
  • TrustRadius makes it easy to engage your most active buyers and bring them onboard to leave reviews.
Review Sites to Earn More Customer Reviews  - TrustRadius

20. GoodFirms

GoodFirms is geared toward helping software firms and IT vendors manage their online reputations. If you’re a small business trying to build hype around your product in a competitive market, GoodFirms can help.

  • Although paid packages are available, there’s still a lot on offer if you opt for a free plan.
  • There’s no free trial if you opt for the more expensive, paid plans.

21. Capterra

On Capterra, users share their software experiences with potential buyers. It’s an active community offering great exposure for vendors.

  • Capterra is part of the Gartner Digital Markets group, so the sign-up process is similar to SoftwareWorld and GetApp.
  • It’s not easy to distinguish between companies with five-star ratings but very few reviews and four-star companies with hundreds of reviews.

22. Glassdoor

Glassdoor offers everyone, from budding employees to prospective investors, a glimpse into what it’s like to work for a company.

  • Glassdoor is one of the world’s most popular jobseeker’s websites.
  • It’s free to open an account.
  • You can quickly track reviews and respond to feedback.

23. SoftwareWorld

At SoftwareWorld, businesses search for products based on their needs, such as workflow automation or sales management.

  • It’s simple to sign up, and listing benefits include social media promotion and press release publishing.
  • If your product fits into multiple search categories, you can increase your exposure.

24. GetApp

With GetApp, users can shortlist business apps based on their budget, requirements, and current software stack. They can then read verified customer reviews to help them decide between the shortlisted options.

  • With a free listing, you’ll be shown on Gartner Digital Markets, but a premium listing gives you access to analytics, including buyer insights.
  • Reviews are divided into “pros” and “cons,” so some negative feedback is almost inevitable.
Review Sites to Earn More Customer Reviews  - GetApp

25. Software Advice

Businesses trust Software Advice for their personalized software recommendations and one-on-one telephone consultations.

  • What’s unique about this platform is the team matches you with prospects.
  • If a qualified lead contacts them, they pass the details to you to complete the sale.
  • You only pay for whichever leads meet your specific requirements.

Conclusion

Whether you’re running a B2C or B2B business, customer reviews can help increase your credibility with buyers and attract new prospects.

There’s no reason to limit yourself to just one or two review sites, either, so explore multiple options and decide which platforms are right for your marketing strategy.

If you need help deciding which sites to target, check out my consulting services.

Which review sites are you pursuing?

The post 25 Review Sites to Get More Reviews for Your Business appeared first on Neil Patel.