Who is Generation Alpha, and Why Are They Important to Marketers?

Every new generation brings new customs, behaviors, and cultural phenomena that shape the world as we know it. Baby boomers brought significant economic influence. Millennials taught us new ways of viewing our socio-political world. Generation Z showed us what the intersection of technology and…

25 Sneaky Online Tools and Gadgets to Help You Spy on Your Competitors

There are dozens of factors to consider when spying on your competition–what are they ranking for, what are they doing on social, is there a new platform you should be considering? It can be overwhelming, but paying attention to what is working and what…

Intro to Neuromarketing: 5 Psychological Tactics to Boost Sales

Neuromarketing is a branch of marketing that integrates consumer phycological principles with marketing best practices. I’ve talked a lot before about consumer psychology, both on my blog and elsewhere. That’s because the brain plays such a vital role in selling (and buying). For example, the…

The Ultimate Guide to Copywriting

Great copywriting can move mountains.  Think about the last time you bought something — what was it that sold you on the product or service?  The features, the benefits, or the price may have all played a part in your decision. But in reality,…