How to Use Google Discovery Ads

How to Use Google Discovery Ads

Google discovery ads are changing the game by implementing a more powerful AI to take a lot of the guesswork out of paid advertising on Google. Instead of manually optimizing your ads over time, Google AI will take care of it for you using its massive amounts of data. 


That’s what we’re going to cover in this article. If you’ve never tried Google discovery ads, now is the time to dive in with both feet and take them for a spin. 

What Are Google Discovery Ads? 

Discovery ads allow you to take advantage of the AI that Google has created to deliver the most accurate and interesting ads to the people who want them the most. It’s essentially a newsfeed on the Google app that is catered directly to the user’s search intent. 

Google discovery ad example from The Office

In addition to being a standard “Google ad,” there’s also a visual aspect now. Instead of a title tag, meta description, and slug, you’re also getting a vibrant image at the top of the display to help draw the attention of the user. 

There’s one major difference here. 

Instead of the ads being driven by a query, they’re driven by Google AI. This means that the goal of the discovery ads page is to solve the user’s problem or answer their question before they even have to type anything into the search bar. 

As the user engages more with the Google discovery page, the AI will pick up on their interests and provide a more accurate representation of what they want to know and what they’re looking for. 

In the event that the discovery page isn’t accurate, you can toggle based on what you want or don’t want to see. You can even break it down to exact keywords that you want to see less of. 

controlling your Google discovery ad results example

Using the show “The Office” as an example, you can tell Google that you’re not interested in the specific story. You can also say you’re not interested in anything to do with the keyword “The Office,” or you can ask Google to stop displaying content from the media source “NME.” Either way, it puts you in the driver’s seat so you can gradually optimize the newsfeed to see more and more of what you want. 

Benefits of Google Discovery Ads 

Let’s shift gears now to an advertiser standpoint. You understand the benefits to the user, but what about advertisers on Google? The process of creating these ads is simple and effective. Plus, just like for the user, the advertiser can take advantage of Google AI as well. 

Running this ad to test out a new product or spread awareness of something makes the most sense. The goal is for people to “discover” things they might not have known or seen before. 

Since Google AI is deciding who to display the ad to, this is also great for retargeting. As users see more and more of your ads, they’ll become more familiar with your brand, and that will build trust. 

Here are some of the benefits of this ad type: 

  • Farther reach with one campaign: With one single campaign, you can reach up to three billion people per month. This is because Google discovery ads don’t stop at the Google app. You also advertise on the YouTube homepage, Watch Next, and the Gmail promotions and social tab.
  • Utilize more relevant advertising: Google is taking the need for user intent out of your hands and putting it into its own. The goal is to deliver the most meaningful and powerful content to the exact people who want it. You don’t need to do your own research anymore to determine what is most relevant because Google AI can take care of it for you.
  • Drive engagement with visually rich ads: The goal of Google discovery ads is for you to “discover” new things and take an interest in the information and content you find on Google. One great way to do this is with visuals to spark interest and create action. According to Google, 76 percent of people enjoy making unexpected discoveries while shopping. That sounds about right!
  • Use automated bidding: Choosing your bid is one of the most challenging aspects of managing your ad budget. Google takes this out of your hands with maximized conversion bidding and target CPA to help optimize your campaign. Many of us are putting a lot of trust in Google with this advertising, but what better person than Big G to handle it for us?
  • Advertise consistently: One of the greatest features of Google discovery campaigns is the fact that your ad will almost always align with the people you reach. There’s no more testing or guessing. Since 85 percent of people take action in 24 hours after discovering something, you’ll stay fresh in their mind if your ad continues to display.

3 Tips for Creating Great Google Discovery Ads 

As with any type of digital marketing, be it SEO or paid ads, the right way and wrong way to do it aren’t so clear cut. However, here are some helpful tips to get you closer to the right side of the scale:

  • Use your best images: These are visual ads that demand high-quality photos and images. You can’t expect anyone to want to click on a low-quality image or an obvious stock photo. The image needs to also create interest and intrigue.
  • Limit text in images: The goal of these images is not to give it all away so the user never clicks through. By limiting text in the images and reserving all that space for imagery, you’re telling a story that will make them wonder what is happening on the other side. 
  • Build trust right away: Remember that most of the people that see these ads have no idea who you are or what your business is. You’re meeting them for the first time, and like any other newsfeed, they can keep on scrolling pretty quickly. You need to build trust, so use the text space to qualify yourself and tell them why they should click through. 

Examples of Google Discovery Ads 

Take a look at the Google discovery ad example below. 

Example of Google Discovery Ads

You’ll see a really interesting headline paired with an interesting image as well. The image is of two men eating pizza while they both look at their laptops. Plus, the headline and body text are both very interesting. 

If I were applying for jobs or trying to get the career of my dreams, I might want to know what makes me look like a narcissist in my resume. 

That said, I’m not looking for a job, so this is actually a situation where the ad doesn’t apply to me. One great thing about Google discovery is that you can optimize it. Right above the image, it asks you if the card is useful. In this case, it’s not, so I would want to get rid of that ad and not see ones that are similar, even though it’s an interesting topic. 

google discovery ad youtube

The next example is one from the YouTube homepage, advertising health supplements. My favorite thing about this ad is how direct and clear it is. There’s nothing hiding behind this image. It’s transparent, clear, and straight to the point, which is something that Google looks for in advertisers. 

Once you tap through, you can shop for some of the new nootropics mentioned and enter the promo code. They even provide a bit of scarcity in the body text by telling you that the promotion runs out on Saturday. 

How to Create Google Discovery Ads

Before we dive into the actual steps you’ll take, there are some things you’ll need to get together first. Make sure you have many different headlines, descriptions, images, and logos because Google AI will play around with these for you to determine what converts the best. 

Be sure that the images are extremely high-quality and optimized properly for mobile use. You’ll also want to test out a variety of messaging based on whatever it is you’re selling. 

Enabling sitewide tagging and conversion tracking are the final pieces. These make sure your ads are eligible for conversions and help you keep track of every hit you get. 

1. Set Up the Campaign 

To get started, sign in to your Google Ads account and click the Campaigns tab on the left. Click the Plus button and select a new campaign. 

You’ll need to choose an objective such as website traffic, leads, or sales. You can also select “no goal,” but I recommend choosing one because it will give Google a better idea of what you want to accomplish. 

Select the discovery campaign type of either a single image ad, carousel, or both, and then click continue. From there, you’ll choose your demographic and target language, as well as a variety of other audience information. 

Once you’ve done that, you’ll set up your daily budget and bidding strategy. Save and continue. 

2. Set Up Single-Image Ad 

If you’re using a single-image ad like many of the examples featured above, you’ll want to go to your discovery ad and click “Ads and Extensions” from the left panel. Click the Plus button, choose the discovery ad, and then enter all the variable information. 

Some of these include: 

setting up your Google discovery ad

None of this is out of the ordinary, but I have plenty of resources available to help you write the best headlines and descriptions. 

3. Set Up Carousel Ad 

If you’re using a carousel ad, you’ll follow a lot of the same steps by going to ads and extensions, but you’ll choose “discovery carousel ad” this time. 

For this one, you’ll need to choose somewhere between two and ten different card images. They each have their own unique shape and size requirements, so you’ll want to pay attention when doing this. With carousel ads, you can also choose two different URLs: one for mobile and one for desktop. 

4. Allow Ramp-Up Time 

When you have all your assets and messaging together, you need to give the campaigns a little time. Set the budget for high volume but realize no matter what your budget is, it will take some time for Google to identify your ideal user. Be sure you have enough budget for at least two weeks and wait to see at least 40 conversions before making any adjustments. 

The good news is, Google AI handles a lot of that for you here, and you shouldn’t often have to make adjustments unless you entirely missed the mark with your advertising copy and images. 

5. Use Automatic Targeting 

By choosing automatic targeting, you’re letting Google discovery decide for you how you want to display the ads and who you want them to go to. 

To do this, you need to go into your discovery ads panel and choose audiences from the navigation menu. Click the pencil and choose Edit Ad Group Targeting. Here you can choose how far you want Google to expand your audience. When you’re satisfied, click Save. 

Google Discovery Ads FAQs

I’ve answered the question, “What is Google Discovery?” Now, let’s take a look at some of the other most frequently asked questions. 

How Much Do Google Discovery Ads Cost?

Google Discovery works with cost per view (CPV), so that’s how you’ll pay for your ads. A view is counted when someone interacts with your ad. In the case of a video ad, the view is counted when someone watches at least 30 seconds of your ad.

The average CPA for Google Ads discovery campaigns is about $12, so it’s a great way for businesses and marketers with small budgets to get started in paid advertising.

Where Do Google Discovery Ads Appear?

Google discovery ads appear on the Google app homepage, YouTube homepage, Watch Next feed, and Gmail promotions and social tabs. 

What Does a Google Discovery Ad Look Like?

A Google discovery ad looks different based on its location. The example below is from the Google discovery newsfeed in the discovery ads example

How Are Google Discovery Ads Different From Google’s Other Ad Types?

There are two main differences. First, Google AI takes control of a lot of things for you. The AI plays around with your headlines, images, and messaging to determine what converts the best. You don’t have to manually do it if you don’t want to. 

Second, these ads are more visual than most Google ads. Instead of just having text, you can display a high-quality image to go along with it.

Google Discovery Conclusion: Discover Your Potential 

Google discovery ads are a great way to take advantage of everything Google has to offer. It’s offered a way to make advertising even easier with the implementation of AI. I expect to see more of this happening with search ads as well as display ads

Have you tested out Google discovery ads yet? What has your experience been?

BrickSeek: The Hidden Tool Online Consumers Use to Find Hidden Inventory Sales

Brickseek: The Hidden Tool Online Consumers Use to Find Hidden Inventory Sales

Have you ever wanted a fast way to get the best deals in retail stores like Walmart, Home Depot, Target, and more?

Whether you’re just looking to save some money or you’re into retail arbitrage, the ability to easily check product inventory from the comfort of your home is something many people only dreamed about.

Until BrickSeek came along, that is.

What is BrickSeek, and how can it help you get the best deals on some of the most popular products?

What Is BrickSeek?

BrickSeek is an application that allows users to search for sales and clearance sales in retail shops in their area.

BrickSeek for consumers - logo

Launched in 2014, BrickSeek started as a website to help Lego enthusiasts find hard-to-find pieces—on and offline. The website quickly evolved into a massive platform that includes inventory information on just about every product stocked by retailers.

You can choose to use the web-based version or the mobile app as BrickSeek supports Android and iOS.

While BrickSeek doesn’t support all retail brands at the moment, they do have access to inventory for retailers like:

  • Target
  • Walmart
  • CVS
  • Home Depot
  • Macy’s
  • Lowes
  • Office Depot
  • Staples

BrickSeek uses product identification numbers like stock-keeping units (SKUs) and unique product codes (UPCs) to work its magic. With these, the software can find the best discount prices on specific products you want—for online and offline stores.

Besides showing you the best deals in your area, BrickSeek also shows the availability of all products stocked by most major retailers.

While you can use BrickSeek to browse store inventories, other features require you create a member account. Pricing starts at $9.99/month.

Why Should Consumers Use BrickSeek?

Now that you know what BrickSeek is, you’re probably wondering why you should even consider using the platform—especially the paid services.

There are two main reasons why you should use BrickSeek:

1. Saves Time (and Energy)

Tired of going from store to store looking for the best deal on products?

BrickSeek will take care of that for you with its inventory checker. With just a few clicks of a button, you can find out which stores offer the best deals. You can also learn whether they have the product in stock or not.

2. Saves Money

BrickSeek helps you save money by showing you the best deals on products. You also save money that you would have otherwise used to commute from one store to another.

Whether you’re a consumer or merchant, these two reasons are strong enough to make BrickSeek part of your tool kit.

How Does BrickSeek Work?

Thankfully, while it may seem like a daunting task to run through all the inventory of your favorite big box store, with BrickSeek, it isn’t. That’s because BrickSeek has a powerful inventory checker that digs into the inventory of the stores it supports.

From a user’s point of view, you have two options when it comes to using Brickseek to find deals:

1. Specific Search

To search for a specific product, you will need more information on the product than just its name. For best results, you’ll need metadata like the SKU, UPC, or model number of the product you’re looking for.

BrickSeek for consumers - using brickseek for specific search

BrickSeek also allows you to filter out products by zip code, so you get the deals closest to you.

Once you’ve entered the product information, click on the “Check Inventory” button. BrickSeek will then give you information on:

  • Local stores that have the product in stock.
  • Available prices and best deals on products.
  • Number of products in stock at each store.

Do note there may be some minor discrepancies in rare cases of miscounts or server lag after inventory has been updated.

2. Browsing for Products

Another way of using Brickseek is by simply browsing trending deals.

How Does BrickSeek for consumers Work - Browsing for Products

This function is particularly useful if you’re a small business that deals in retail arbitrage. You can use it to find products that are in the clearance section. BrickSeek allows you to search by trending deals (online and in-store) and by categories to make the search easier.

What Effect Do Tools Like BrickSeek Have on E-Commerce?

The world of e-commerce is rapidly evolving, all thanks to technological advances in the industry. There has never been a better time for entrepreneurs to start an e-commerce store as the setup has become easy and affordable.

However, one of the main challenges budding e-commerce store owners face is finding the right products to sell, at the right price.

That’s where tools like BrickSeek come in.

Whether you’re looking for stuff to sell on platforms like eBay, Amazon, or any other platform you use for e-commerce, tools like BrickSeek streamline the process of finding what to sell. You can easily compare prices without having to leave the comfort of your couch. As a result, you speed up the process and get the best deals. These are all benefits you can pass on to your customers, giving you a competitive edge.

However, tools like BrickSeek are a double-edged sword. While they help e-commerce store owners find and sell more products, they also help savvy shoppers cut out the middleman. A simple visit to the BrickSeek website is all it takes for consumers looking for a great deal in-store or online.

BrickSeek Features

BrickSeek started as a simple platform for finding Lego pieces. However, the platform has evolved into a powerful tool you can use to search through massive product inventories to find specific products, the best deals, and the local stores that stock them. To help you do that, BrickSeek has several nifty features. Here are some of the most prominent ones:

Inventory Checker

The inventory checker is by far the most used feature on the BrickSeek website.

brickseek for consumers: inventory checker feature

As noted earlier, this allows you to browse through the inventory of the retail stores featured on the platform.

Recent Stock Changes

BrickSeek’s recent stock update feature shows inventory updates like availability and price. A significant advantage of this feature is it helps you compare prices in different stores and locations. If you’re a consumer, this enables you to get the best deals. If you use BrickSeek for business purposes, it helps you decide how to price the items you buy for resale.

Markdowns by Store

As the name suggests, this members-only feature shows you items that have been marked down in stores near you. The number of items displayed is dependent on your membership level.

Brickseek for consumers: markdown feature

When you access each store’s markdown deals page on BrickSeek, you’ll get information on each product that has been marked down. Apart from the product name and description, this information includes:

  • previous and newest detected prices
  • date and timestamp of the recent detection
  • the manufacturer’s suggested retail price (MSRP)
  • a stock status indicator

This information is essential in helping you know whether the product that’s been marked down is worth investing in.

Online Stock Alert

Is the product you’re looking for out of stock?

This is where the online stock alert feature comes in handy.

The online stock alert feature is reserved for users who have created an account with BrickSeek. This handy feature sends notifications when out-of-stock or hard-to-find items are available in a store near you. When a product you’re looking for is out of stock, BrickSeek will ask if you want to be alerted when the product is in stock.

For those in the retail arbitrage business, the online stock alert feature is a massive time-saver as you won’t have to hunt for a product physically. It also gives you an advantage over your competitors as you get notified first when popular and in-demand products arrive in stock.

With features like these, BrickSeek is definitely a tool you must include in your tool stack as an e-commerce store owner, especially if retail arbitrage is your primary business model.

Three Alternatives to BrickSeek You Must Know

As excellent a tool as BrickSeek may be, it’s always a good idea to look around for some alternatives. That’s why I want to make that search easier for you by highlighting some of the most popular BrickSeek alternatives.

Let’s get to them, shall we?


Dealspotr is one of the most popular BrickSeek alternatives and has been around since 2015. Dealspotr is a platform that finds coupon codes, discount sales, and promotions run by e-commerce stores listed in their store directory.

brickseek for consumers - Alternatives to BrickSeek You Must Know - Dealspotr

Besides their software that scours for deals, Dealspotr also has a large community of users who edit and verify the deals posted on the platform. This helps ensure all coupons and deals are current and legitimate. Another reason Dealspotr is so popular with users is that it rewards them for posting legitimate deals.


Another great BrickSeek alternative is Slickdeals.

Alternatives to BrickSeek for consumers - Slickdeals

Slickdeals is touted as the most trusted deals platform on the internet as real people source all deals. The community of deal seekers that power the platform is obsessed with uncovering the greatest deals and savings opportunities online.

What sets Slickdeals apart from other platforms is the vibrant community designed to make you feel like part of a tribe of like-minded people. Everyone on the platform can share, confirm, and comment on deals to make sure everyone benefits. You can also sign up to receive notifications of deals in your favorite categories.


Getting the best deals means finding the lowest-priced products. That’s exactly what PriceGrabber does.

Alternatives to BrickSeek for consumers - PriceGrabber

PriceGrabber is a price-comparison site that allows you to compare prices on products in almost every category in retail. Whether you’re a merchant looking for inventory or a savvy shopper looking for a great deal, PriceGrabber is an excellent platform to turn to.

BrickSeek for Consumers Conclusion

With retail e-commerce sales at $4.9 billion last year alone, there’s no better time than now to hop on the e-commerce bandwagon. To catch up to players who have been in the game for long, you need an ace up your sleeve.

BrickSeek might just be that ace you need to make your first e-commerce sale and many more.

Leverage the platform to find the best deals around, and you’ll soon grow a thriving e-commerce business. BrickSeek will also help you personalize your inventory as you use it to find out what your customers are looking for.

Have you ever used BrickSeek or its alternatives in your e-commerce business?

How to Write Perfect Paid Social Media Marketing Objectives (With Examples)

How to Write Perfect Paid Social Media Marketing Objectives (With Examples)

Having a marketing plan isn’t enough for success. You need strategic marketing objectives to help you set, plan for and achieve your business goals. And you need to have them not just for your overall marketing plan but also for specific portions, such as paid social media marketing.

This guide will offer you a detailed breakdown of what marketing objectives are, what are the best practices for creating effective marketing objectives, and a few examples of what successful marketing objectives look like. 

We have also included tips, tricks, and strategies to make your marketing plan more efficient with tried and tested marketing objectives. 

What Are Marketing Objectives?

Marketing objectives are a set of trackable, measurable, clearly defined goals to help you expand your business. These can include, but aren’t limited to:

  • Profit-based goals: making sales
  • Growth-based goals: increasing subscribers, fans, etc.
  • Awareness-based goals: gaining unique visitors

Such marketing objectives often use a popular method of goal setting known as SMART. SMART stands for:

  • Specific
  • Measurable
  • Attainable
  • Relevant
  • Timely

You should tailor your SMART goals to your unique situation, but here’s an example to get you restarted on your marketing objectives:

SMART goals structure related to marketing objectives

Smart Goal Structure

S – Specific: Visits, Leads, or Customers

Do you want to increase traffic, nurture traffic into leads, or convert leads into customers?

M – Measurable: Provide a Number

Decide on an exact number to measure and increase.

A – Attainable: Understand Benchmark

Research your past analytics to make sure the goal is realistic with your resources.

R – Relevant: Relates Back to Overall End Goal

Make sure each goal relates back to overall end goal.

T – Timely: Include a Time Frame

Pick a date that is realistic to reach your goal.

Why Is It Important to Set Paid Social Marketing Objectives?

When you launch a paid social media marketing campaign, it’s essential to start with solid marketing objectives so you create a strong strategy to meet or exceed your marketing goals. 

For example, if you want to increase your newsletter subscribers, focus on building a robust email sequence and craft marketing content in a way that should convince your audience to hit subscribe. Having this marketing objective clarifies your key goals and can help you build an effective social media marketing strategy. 

If you don’t have any marketing objectives, you may end up wasting time, money, and effort on the wrong marketing campaign (for example, increasing passive visitors instead of engaged subscribers). 

To better direct your resources toward building successful ad campaigns, you need to understand the types of marketing objectives you can set and what they mean for your business. 

10 Types of Paid Social Media Marketing Objectives

Marketing objectives are crucial to clarifying and meeting your business goals. This section is here to help you narrow down your choices and dig deeper into what each type of marketing objective looks like in practice. 

1. Marketing Objectives to Increase Brand Awareness

This is one of the most common types of marketing objectives. No matter how great your business is, if customers don’t know about you, they can’t buy from you. That’s why paid social media marketing objectives aimed at increasing brand awareness often come first, especially for new business owners. 

Like other marketing campaign metrics, these can be customized and measured according to your key business needs. For example, if you’re a new brand looking to increase brand awareness, you need to tailor your social ad campaigns to attract new visitors. 

Here are a few examples of what a brand awareness-based marketing objective could look like:

  • Increase social media visitors by 25 percent.
  • Improve page visits by 50 percent.
  • Increase the number of target demographic visitors by 20 percent.

The metrics to track these marketing objective plans are pretty straightforward. For instance, here is an example of keyword metrics tracked by Ubersuggest.

Paid social media marketing objective for apple

Your website’s analytics page will offer you all the details about your progress (or decline in growth) so you can adjust your marketing objectives and strategies accordingly. 

If you notice you’re falling short of the goals too frequently, it may be a sign you’re setting unrealistic goals. Try to reduce the number and see what happens. 

2. Marketing Objectives to Increase Repeat Visitors

Attracting new visitors isn’t enough; you must find a way to make them stay (and eventually convert). If you’re at that stage, you can create marketing objective plans to improve on-page retention and increase your number of regular visitors.

Here’s what that goal could look like:

  • Improve click-through rates from existing visitors.
  • Increase social media engagement among regular users. 
  • Reduce bounce rates to retain customers. 

This graphic by CXL explains how to calculate your click-through rates.

Click through rate calculation for paid social marketing objectives

Fortunately, most websites today track visitors, making it easy to see if your marketing objective plan is working. If you find a particular metric is hitting the mark, regroup and consider what needs to be fixed. 

3. Marketing Objectives to Increase Subscribers

Once somebody starts visiting your page regularly, that’s a great time to ask them to subscribe to a premium level of whatever you offer. They’re already a free subscriber showing interest in your products, so they may be more likely to subscribe to your paid service than new users who don’t know or care about your business. 

Marketing objectives to increase subscribers could look like:

  • Increase subscribers by 15 percent over the next month. 
  • Reduce unsubscription rates by five percent over the next three months. 

You can track these metrics from your subscription services’ analytics page to see what is working and what needs to change. 

4. Marketing Objectives to Promote a New Product

When you launch a new product or service, you have an opportunity to create a timely and relevant paid social media marketing campaign

If you’ve just launched (or are planning to launch) something new, here are a few marketing objectives you can set:

  • Increase new product landing page visits to 100,000 per day.
  • Boost social media engagement related to the new product by 40 percent. 
  • Sell 25 new units per day through organic traffic. 

Such marketing objectives and strategies are often time-bound and only last for a few weeks or months, but you should track them like you would a long-term campaign to learn what works and what needs to be improved upon for the next time you run a short campaign. 

5. Marketing Objectives to Increase Sales

Now that you’ve launched your new product and successfully promoted it, it’s time to focus on increasing sales. Most companies across several industries think of increasing sales when they discuss marketing. 

Although marketing can serve several purposes, most businesses primarily use paid social media campaigns to boost sales, so this step is quite important. 

If you’re at a stage where you’re prioritizing sales, here are a few examples of marketing objectives aimed at boosting sales:

  • Increase conversion rates by three percent in the next three weeks. 
  • Connect with 25 influencers to increase social media sales.
  • Increase affiliate sales by 12 percent in the next month. 

These marketing objectives can be directly tracked by how many units or subscriptions you sell. We recommend keeping track of your results to know which marketing objectives and strategies work best for you. 

6. Marketing Objectives to Increase Revenue

Even if your sales have increased, it doesn’t mean your revenue necessarily has. If you notice you’re not meeting your revenue goals, it’s time to devise new SMART goals, such as:

  • Increase profit margins by 1.5 percent.
  • Reduce marketing costs by two percent per month. 
  • Bring down customer acquisition cost to $5 per new buyer. 

Here’s an example of how these marketing objectives can be tracked, explained through a graphic by

Marketing objective to improve revenue chart

7. Marketing Objectives to Optimize the Conversion Funnel

Once you’ve set practical marketing objectives and begun working on your paid social media marketing campaign, you may notice the customers still aren’t converting. Maybe you’re attracting ample visitors, but your repeat customers are low. Perhaps you have a growing number of subscribers, but your customer acquisition cost is too high. 

In these cases, it helps to set marketing objectives to optimize your conversion funnel. Here are a few examples:

  • Identify and fix one weak spot in the conversion funnel per month. 
  • Increase conversion by 15 percent by spending a fixed sum on marketing. 
  • Reduce customer acquisition cost by three percent per month. 

You can track these metrics by closely observing your conversion funnel. Note which step of your funnel is losing visitors and aim to fix that with one of these marketing objectives.

8. Marketing Objectives to Grow Your Digital Presence

Today, 2.14 billion people shop online, making digital marketing essential. If you have a successful brick-and-mortar business and want to expand your digital reach, this marketing objective could be right for you. 

Number of online shoppers for setting marketing objectives

Here are a few helpful examples of what digital reach marketing objectives could look like: 

  • Post four blog posts per month to drive audience engagement.
  • Increase social media followers by 25 percent.
  • Reach 150 new users daily. 

These marketing objectives can be tracked by recording and comparing your social reach

Most social media platforms like Twitter and Instagram offer free analytics to help you understand how your audience interacts with your content. Use this data to adjust your marketing objectives and strategies. 

9. Marketing Objectives to Reach International Audiences

If you’re launching a new product or service that could benefit users abroad, create a marketing objective to reach geo-targeted audiences. Once you’ve defined the demographics you wish to reach, you can set the following marketing objective plans:

Understanding international markets can be tricky, so you may have to experiment with marketing objectives and strategies before finding something that provides the best return on your investment. 

10. Marketing Objectives to Increase On-site Time

Once you have an effective conversion funnel that meets your sales, revenue, and engagement goals, you can look for ways to increase each users’ on-site time. The more time somebody spends on your page, the more they’re likely to come back and buy something from you. 

For this, you can set marketing objectives like: 

  • Reduce bounce rate by 4 percent every month.
  • Increase user reading time up to 30 minutes per visitor.

You can track how long visitors stay on your page through your website’s built-in analytics tool. Measuring your marketing objectives solely through on-site time can be tricky, though, as many people leave their tabs open or are too busy to give their full attention to your page. So, we recommend you don’t focus on this objective too heavily unless you’ve completed all the others we discussed above. 

How to Pick Your Paid Social Marketing Objectives

Now that you understand the 10 essential marketing objectives, it’s time to choose one for your company. 

  1. Consider your business goals

    When selecting a marketing objective, consider your business goals. Ask questions like: Do you need to increase sales, or should you prioritize social engagement?

  2. Get perspective

    Consider the entire team’s perspectives before honing in on one goal. 

  3. Narrow it down

    Narrow your options to the top three choices you can work with. 

  4. Test your goals

    Start with one to see what works and what needs to change. If your goals aren’t supporting your overall growth plans, tweak and try again.

  5. Repeat the process with new objectives

    Setting goals should be an on-going process, not a one-time deal.

Tips to Help You Meet Your Paid Social Marketing Objectives

If you want to increase the effectiveness of your paid social media marketing objectives, make sure you:

  • Periodically check in with your team members to make sure everyone’s on the same page. 
  • Track your progress toward SMART goals to identify problems and possibilities for growth.
  • Include external experts’ suggestions to improve your process.

FAQ about Social Media Marketing Objectives

This guide covered a ton, but you’ve still got questions. Here’s a quick FAQ to help you get started.

Can my business have more than one marketing objective?

How many marketing objectives you set depends on your business goals and planning capacity. Larger businesses with bigger teams may be able to plan and execute multiple marketing objectives and strategies at once. In comparison, newer businesses with smaller teams might perform better by working on one goal at a time. 

Who should set the marketing objectives for a successful social media ad campaign?

When you launch a new social media ad campaign, involve everyone in the decisions about marketing objectives. The leaders and managers should specify the big-picture goals, while the marketing team can dig deeper into the details of how to execute your businesses’ marketing objective plans. 

What are the most important marketing objectives?

Every company prioritizes different goals at different stages of its growth. Creating brand awareness and expanding your digital reach could be solid marketing objectives to aim for if you’re a new business. If you’re an established company, increasing sales and profits may better serve your key business goals. 

What to do if my business isn’t meeting any marketing objectives?

If you notice your company is consistently falling short of your marketing objectives, it’s a sign warning you to change strategies. If you’re significantly behind your goals, it may be better to change your marketing objectives entirely. Track your goal metrics, see where your plan is failing, and set SMART marketing objectives to improve accordingly. 

How often can you change your marketing objectives? 

For your marketing objectives to succeed in accelerating your business growth, they have to be effective and profitable. If you notice you’re spending increasing time and effort trying to meet your goals without seeing great returns, reconsider your marketing objectives and perhaps swap them for new ones. 

Social Media Marketing Objectives Conclusion

Setting SMART marketing objectives can truly change the way you reach your target audience and encourage them to do business with you. 

You need to be especially SMART about your objectives when creating paid social media marketing campaigns, as you’re spending money regardless of how well things go.

Marketing objectives help clarify your message and simplify your goals while making them more effective in the long run. 

Which marketing objective will you choose for your business today?

5 Privacy Policy Generator Options For Your Website

5 Privacy Policy Generator Options For Your Website

If you collect information from your website visitors, you may be required by law to post a privacy policy on your website. 

While not every country has privacy policy requirements, many auxiliary laws make the addition of a privacy policy necessary for compliance. Plus, if you want your website to be visible to a global audience, you need to adhere to global guidelines.

Additionally, many third-party applications require privacy policies to use their services. Examples of this include Google Analytics, Google Play, Apple App Store, and Google AdSense.

The last thing you want is to be taken to court by a website visitor over something as simple as a privacy policy.

So, how do you create a privacy policy?

Luckily, there are many online privacy policy generators you can use to help keep your site compliant.

In this post, we’ll show you how to find, use, and implement your privacy policy with a privacy policy generator.

What Is a Privacy Policy?

A privacy policy is a legal document telling website users if, how, and why you collect and store their personal information.

Personal information can be anything used to identify an individual, such as their name, date of birth, address, credit information, or online behaviors. The exact definition may vary between countries and laws, so be sure to research what requirements you need to meet before using a privacy policy generator. 

A strong privacy policy should be informative and precise, without hidden clauses or confusing language. It should also include contact information in case your users need more information.

A privacy policy should include:

  • what information you collect from website visitors
  • how and why you obtain this information
  • details about how you store the data you collect
  • how and when you’ll inform users if your privacy policy is updated
  • to whom you give access to the information collected (third party applications, newsletter services, analytics software, etc.)

Not only are privacy policies mandated in most countries, but they’re also a great way to build trust by keeping your marketing tactics transparent. Even if you’re not required to have one, it’s a good idea to do so anyway.

Here is an example of our privacy policy.

Privacy Policy Generators - neil patel privacy policy

4 Reasons Why Your Website Needs a Privacy Policy

Regardless of whether you operate on a desktop, mobile app, or website, you need to have accurate and honest privacy policies in place to guide your users.

Here are the four most important reasons why your website needs a privacy policy.

1. Privacy Policies Are Often Required by Law

Many countries mandate privacy policies be available to help citizens understand their information rights.

In the United States, the Children’s Online Privacy Protection Act (COPPA) requires all websites that collect information from children to have a privacy policy. 

Here is an example of Disney complying with this law.

Privacy Policy Generators - disney website privacy policy

The California Online Privacy Protection Act (CalOPPA) also requires any company gathering information from California-based users must display a privacy policy on their website.

Here is an example of this from the Wells Fargo website.

Privacy Policy Generators - privacy policy wells fargo

In the U.S., the Gramm-Leach-Bliley Act mandates any businesses in the financial sector to provide honest statements about their collection and use of personal information.

Additionally, the Health Insurance Portability and Accountability Act (HIPAA) requires healthcare service providers to give written notice of their privacy practices.

Across the globe, many similar laws exist to protect the privacy of specific areas’ citizens. For example:

Ultimately, privacy is a concern across the globe, so adding a privacy policy to your website could build trust and help you communicate with a global audience. 

2. Customers Expect Honesty and Transparency About Privacy

People care about their privacy and want to be in charge of their information. This is especially true online, where information is often collected and stored without a user’s knowledge.

Displaying a privacy policy on your website shows your customers you care about their privacy and aren’t doing anything sneaky.

It also shows you have procedures to handle their information properly, which can help them trust your business.

While it’s essential to have a clear, concise, and transparent privacy policy to build user trust, feel free to get a little creative with your website’s privacy policy, you can find interesting or interactive ways to display your information.

Here is an example of Amazon’s Canadian privacy policy, which includes a clickable table of contents to help users navigate the policy.

Privacy Policy Generators - amazon canada privacy policy

3. Privacy Policies May Be Required by Third-Party Services

Many third-party services require a privacy policy to use their services, including Google Ads, Google Analytics, Facebook, and Apple.

This ensures they are also compliant with any international laws while you use their services.

For example, Google Analytics requires a specific privacy policy because it stores cookies on user devices and collects data. 

If you are using any of Google’s advertising features, such as Google Display Network Impression Reporting, Google Analytics Demographics, and Interest Reporting, or any services involving Google Analytics, you need a privacy policy.

The same is true if you’re developing a Facebook app, Apple app, or Google Play app.

If you use or plan to use any third-party services, check their privacy policy and disclosure requirements.

4. Privacy Policies Can Show Your Brand Personality

If in line with your brand, adding humor, personality, and wit to your privacy policy can showcase your brand’s personality and win the hearts of your customers.

Check out this creative privacy policy by Ecquire.

Privacy Policy Generators - privacy policy by ecquire

Or this example from Major Tom, which uses a David Bowie quote to add some flair to their privacy policy.

major tom privacy policy generator

The most important part of a privacy policy is the information you’re giving. Personality is a bonus if you can fit it in.

5 Best Privacy Policy Generators for Your Website

Now it’s time to dig into how you can create a privacy policy for your website.

Use a privacy policy generator like the ones listed below to create a clear and accurate privacy policy for your online presence.

1. FreePrivacyPolicy

FreePrivacyPolicy is an online privacy policy generator that helps you create a privacy policy online without the hassle of hiring a lawyer to write your legalese.

This free privacy policy generator can help you comply with CCPA, GDPR, CalOPPA, COPPA, Google Analytics, and more.

With this tool, you can also generate terms and conditions, cookie tracking policies, refund and return policies, disclaimers, and more.

Answer a few pre-generated questions, download your new privacy policy, and upload it to your site.

You can also update your policy later if your terms change.

Best Privacy Policy Generators for Your Website - FreePrivacyPolicy

2. Shopify Policy Generator

The Shopify Policy Generator can help you meet global privacy requirements and encourage customer trust.

This privacy policy generator is free with a 14-day Shopify trial, but you need to pay for a membership afterward.

Fill out a few fields on the Shopify website, and they’ll create a personalized privacy policy template you can customize later on.

You can also create a refund policy or terms of service policy with this same tool.

3. Privacy Policies

Privacy Policies is a free online privacy policy generator that can create privacy policies, EULAs, cookies policies, terms and conditions, and more.

Factors like your industry, operations, and platforms are considered to generate your privacy policy.

From there, you can modify, upload, and share your privacy policy with your website visitors.

4. Privacy Policy Online

Privacy Policy Online is a privacy policy generator tool that complies with international laws such as the CCPA, CalOPPA, and GDPR.

It also creates policies meeting leading advertising networks’ and third-party applications’ requirements.

Fill out a web form on the site, and Privacy Policy Online generates your new policy, ready for immediate upload.

With this tool, you can also generate terms and conditions as well as disclaimer notices.

5. Termly

Termly is a free online privacy policy generator to help you create a privacy policy for your website or mobile app.

It’s effective for GDPR, CCPA, CalOPPA, Google Analytics, AdSense, e-commerce laws, and more.

Termly also boasts automatic attorney updates, meaning whenever new legislation is approved, your current privacy policy will be amended and automatically updated.

You can create multiple policies for different platforms, helping to ensure you’re protected no matter where your services exist. 

Privacy Policy Generator FAQs

Can I use a privacy policy generator?

Yes, privacy policy generators are a great way to create a compliant, legal document to let your website visitors know how you use and store their information.

How do I create a privacy policy?

You can either hire a lawyer to create a privacy policy or use a privacy policy generator online.

How can I create a privacy policy for free?

Many privacy policy generators offer free services. Check out our list of privacy policy generators above to find the right one for you.

Can I copy someone else’s privacy policy?

No. Terms of use and privacy policies are copyrighted documents. You need to create a unique privacy policy for your business.

Summary of Privacy Policy Generators

Creating a unique and tailored privacy policy can be daunting.

Hiring a lawyer, using legalese, and adhering to global marketing laws is no easy feat.

Luckily, privacy policy generators are available to help you create a privacy policy for your website or business.

A well-crafted privacy policy can also help you build trust with your customers and improve your brand integrity going forward.

What’s your favorite privacy policy generator?